SEO Sydney, Australia (Search Engine Optimisation), Website Design & Website
Audits, Web Hosting, Copywriting,
& Pay Per Click Advertising
Business Law Articles - January 2008
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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
The following articles were gratefully supplied by Dilanchian Lawyers and Consultants - Intellectual Property and Innovation
Professionals.
Home:Article Index '10: January,
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May, Apr Improve human resources contracts and documentation
Employee or independent contractor? In the eyes of the law, employees and
contractors are as different as apples and oranges. Creative lawyering can mess
with those distinctions. More usually, people just fail to document legal
relationships. Here are four practical points to help maintain clarify between
who are contractors and who are employees.
Consultant or contractor intellectual property
More than ever businesses hire contractors and need practical legal advice for
work by them. Contractors can include trainers, consultants, developers and
other service providers. The legal distinction is that they are not employees.
Employment law and contract law are separate fields. When contractor agreements
sour a common legal issue is who owns the developed intellectual property?
Grow and keep wealth online
Website terms of use reduce risk
We recently spoke to a prospective client who did not renew a valued domain name
registration, claiming receipt of only one registration renewal notice when four
had been promised. The online domain registration contract was accepted several
years ago; and nobody was sure if they had a copy. What to do?
Want to understand the legal risks you are taking in doing business online?
Read website terms of use before you do business. If you fail to read and save
them, you are taking a risk. If you fail to use them for your own website, you
keep your doors open for a myriad of legal threats. In the last six months we've
drafted numerous terms of use for websites.
Record domain name sale prices mask a reality
The domain name fund.com was sold in March 2008 for a record sum of almost US$10
million. A gold digger mentality dominates discussion about domain names, the
reality is different. Still, every business and organisation should have a clear
domain name strategy as part of its way of protecting and growing wealth.
Teenage mobile phone use statistics
The habits of today's teenagers are market-shaping now and even more so in years
to come. Up-to-date statistics provide clues. Read here how 58,480 teenagers
aged 12 to 18 make use of mobile phones in 31 countries.
Take intellectual property assets to the next level
Intellectual property is not a thing
People get more excited about buying things than buying or improving skills,
processes and know-how. It's misplaced emotional energy. The same "thrill of the
chase" operates with many clients with intellectual property when they perceive
it to be almost identical to real property and other types of physical assets.
With real property generally over time it increases its value even if you do
nothing; it's not the same with intellectual property.
Therefore, energy should be focused on intellectual property refinement,
transformation and conversion. Call if you want to discuss how with advice and
documents those tasks can be immediately applied to your business.
Ray Charles learned from his mama
Other than musical brilliance, what else contributed to the US$75 million net
worth of Ray Charles (1930-2004)? One thing is he listened to his mother.
Another is he negotiated to own and control his key copyright assets.
Collaboration for invention
Why is everyone talking about Prof. Henry Chesbrough's concept of "open
innovation" and why are collaborative arrangements suited to it?
What's your intellectual property strategy?
QUESTION: What are the most effective strategies for commercialisation of a
company's ideas, products, R&D and intellectual property?
ANSWER: Read
intellectual property information
here.
Project management for lawyers
Economics before legal solutions
For some reason there's been a fixation over the last decade on the phrase
"service level agreement", as if it is something special. The fact that it is
not was discussed in Hints for Service Level Agreements. This is a follow-on
article which illustrates how useful it can be for a business to generate
economic or industry information for its lawyers to craft more commercially
astute legal advice.
Speaking and training services
Noric Dilanchian is a presenter at the User-centric Web 2.0 conference in Sydney
on 11-12 June. He will then be the trainer for the following four workshop in
Malaysia and Singapore:
- Effective Contract Drafting (15-21 June 2008)
- Managing and Commercialising Technology, Intellectual Property and Brands (1-5
September 2008)
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