39 visitors are currently online at justweb®
(Search Engine Optimisation)
Statistics show us that more than 80%
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google
regardless if you have a PPC
strategy, your website may not be performing to
it's full potential. For experienced, proven
results, contact us today
, SEO, and how we can improve
your organic search engine
optimisation with proven
A good copywriter
knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer
website copy for a Used Mercedes
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb®
trade mark, please read our
An effective online marketing strategy
essential to making your dollars work as hard as possible to achieve the results
you want, or ratherm NEED! In other words, increase your ROI
(Return on Investment).
However, with the increasing competition in the market place these days, DIY
be detrimental to your ROI.
What is Pay Per Click?
Pay Per Click (PPC) advertising is a way to increase your brand, product or
service's exposure using Google advertising.
The advantage of PPC is that you can target many keywords which potential
customers are actively using to find businesses like yours, and you only pay
when someone clicks through to your website. Your online ads will appear on the
right hand side (or top) of Google search pages and participating AdSense
partners as a sponsored link.
PPC allows you to appear on the first page of Google search results RIGHT AWAY
without making changes to your website*, and compete with even your largest
has been around a long time, and as such we have seen the way many PPC
companies "do their thing", and interact with customers. Our Google Adwords
Partner is a cut above.
The solution our Google Adwords partner provides is both unique and effective.
Their system uses a very powerful tool for managing the performance of Google
Adwords advertising, which has been developed over the past 7 years. It focuses
on maximising the performance of Goals through Google Adwords.
5 Key Features to our Ad Partner's Pay Per Click Management platform include:
1. Priority Goal Optimisation
Clients can have up to 8 Goals tracked and optimised, with up to 20 fully
customisable algorithms employed for each individual goal. Goals can include
Online Sales, Email Enquiries, Newsletter Sign Ups and Phone Calls. Most
companies that offer Adwords management group goals together. The system is able
to separate Goals and then optimise them in order of priority. Different
weightings can be allocated to the strategies being used per goal.
2. Dynamic Keyword Phone Call Tracking
The Phone Call Tracking system used has the ability to track phone calls down to
a keyword level. This provides a complete solution for the Goal optimisation of
3. Historical Data Analysis
The system can analyse up to 2 years of historical data. This analysis allows
them to easily identify important fluctuations in performance which are critical
to the overall success of a Google campaign.
4. Quality Score Optimisation
The Google Quality score the critical element in reducing the average cost per
click you pay for Adwords. The system provides a very sophisticated solution to
ensure that the maximum Quality scores are being achieved.
5. Multiple Goal Tracking
While there are a number of management systems that will offer Goal (or Adwords
Conversion) optimisation, very few will separate Goals for each Keyword. This is
due to Google Adwords not offering this breakdown. To see a breakdown of Keyword
Goals, you need complete integration with Analytics. The system is fully
integrated with Analytics and Keyword Goals can be easily viewed within the
FIGURE 1 - Goal roll over for the keyword 'buy robot dog online
displayed for the last month). Triggered by rolling the mouse over the '?':
FIGURE 2 - Having clear reports on Goal Distribution and Performance is
essential to making solid decisions on your marketing strategy:
Our Adwords Partner is an experienced and proactive Pay Per Click Advertising
company who actually does care about your conversions. Their unique solutions
have been used to provide effective PPC advertising and tracking to the
For a free Adwords keyword analysis and proposal for your site or for more
information about how our PPC partner can help to grow your business, please
, or call today for a friendly chat.