It is important to realise that unless you fully understand online pay per
click
management, your current ads may be costing you more than they should, and be
less effective than they could be. Increase your ROI with a PPC manager.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
An effective online marketing strategy is
essential to making your dollars work as hard as possible to achieve the results
you want, or need. In other words, increase your ROI (Return on Investment).
However, with the increasing competition in the market place these days, DIY
PPC management can
be detrimental to your ROI (return on income).
What is Pay Per Click?
Pay Per Click (PPC) advertising is a way to increase your brand, product or
service's exposure
using Google ads and/or Yahoo! ads.
The advantage of PPC is that you can target many keywords which potential
customers are actively using to find businesses like yours, and you only pay
when someone clicks through to your website. Your online ads will appear on the
right hand side (or top) of Google and/or Yahoo! as a sponsored link, and unlike some
companies, the choice is
yours whether you choose to use Google, or a combination of both Google and Yahoo!.
PPC allows you to appear on the first page of Google and Yahoo right away
without making changes to your website*, and compete with even your largest
competitors.
The pay per click management company we use has two packages available, with
management fees especially catering for SMB (small to medium business) owners.
It has been created by a partnership between two of Australia's largest and
well-known online service providers and is a Google AdWords
Authorised Reseller, and Yahoo! Certified Local Ambassador***.
As well as setting your own click budget, you can accurately plan and measure
exactly how many visitors come to your site generated through the PPC campaign.
To get your campaign up and running, our preferred pay per click advertising
manager will:
Review your website and discuss what you want to achieve
Place your ads on major search engines like Google and/or Yahoo!
Optimise your ads daily to get the best results for your business
The following two packages are available. Please note many PPC management
companies insist
on much longer contract periods, and charge much more for less service and
poorer results.
Each of the packages provides you with access to a dedicated search consultant
who knows your business and its unique needs.
Accelerator Package
The Accelerator Package works best for growing businesses who are just embarking
on their online marketing campaign, or who simply want to keep their budget down
to "test the waters".
The Accelerator Package offers:
Your choice of Google Ads and/or Yahoo! Ads (sponsored links)
Keyword research - 100 keywords included
Creative ad design
Email support
Weekly report sent to your email address
Dedicated account manager
Set up fee: $220.00
Monthly Management Fee **$220.00 Inc GST
Professional Package
The Professional Package is best suited to businesses that want to make their
existing online marketing efforts more sophisticated. It includes phone support
with your dedicated account manager, unlimited keyword research, as well as
complete reporting functions to ensure you know where you money is being spent,
what to target, and Google Analytics setup.
In full, the Professional Package offers:
Your choice of Google Ads and/or Yahoo! Ads (sponsored links)
Unlimited Keyword research
Creative ad design
Analytics setup
Email support
Phone support
Weekly report
Dedicated account manager
ROI analysis (Return On Investment)
Content network
1300 number service
No set up fee
Monthly Management Fee **$544.50 Inc GST
* PPC ads are recommended, however your first priority should be to make your
website search engine friendly. Organic results get more click throughs than pay
per click ads, and an effective SEO campaign or website audit can greatly
increase your online exposure to new customers.
** Minimum 3 month campaign, excludes your monthly search marketing campaign
spend.
Your monthly ad spend is up to you - choose to spend a little or a lot,
depending on your budget. Please note that it is recommended you spend an
absolute minimum of $200 to $300 per month, depending on your target
audience and your business type.
***justweb™ is NOT a Google AdWords Reseller, Google AdWords Professional
or Yahoo! Ambassador. We
concentrate on organic search engine
optimisation for results, drawing on years of experience coming
from many successful SEO campaigns. We leave the AdWords to the professionals!
justweb™ partners with Advantate, an experienced and proactive Pay Per Click
Advertising company who actually does care about your conversions. Their very
simple management fee structure (two levels only), and their highly skilled ad
managers ensure you will get the best possible service, conversions and
reporting.
Another fact why justweb™ chose to partner with Advantate is that the company was
formed by two of Australia's largest online businesses (Melbourne IT and Fairfax
Digital) to provide small to medium businesses cost effective Pay Per Click
Management.
For more information about how Advantate can help to grow your business, please
visit our Pay Per
Click Advertising page, or simply complete our enquiry form.
Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
The advantage of PPC is that you can target many keywords which potential
customers are actively using to find businesses like yours, and you only pay
when someone clicks through to your website. Your online ads will appear on the
right hand side (or top) of Google and/or Yahoo! as a sponsored link, and unlike some
companies, the choice is
yours whether you choose to use Google, or a combination of both Google and Yahoo!.
The pay per click management company we use has two packages available, with
management fees especially catering for SMB (small to medium business) owners.
It has been created by a partnership between two of Australia's largest and
well-known online service providers and is a Google AdWords
Authorised Reseller, and Yahoo! Certified Local Ambassador***.
The Accelerator Package offers:
In full, the Professional Package offers:
justweb™ partners with Advantate, an experienced and proactive Pay Per Click
Advertising company who actually does care about your conversions. Their very
simple management fee structure (two levels only), and their highly skilled ad
managers ensure you will get the best possible service, conversions and
reporting.