Pay Per Click Advertising

An effective online marketing strategy is essential to making your dollars work as hard as possible to achieve the results you want, or ratherm NEED! In other words, increase your ROI (Return on Investment). However, with the increasing competition in the market place these days, DIY PPC management can be detrimental to your ROI.

What is Pay Per Click?

Pay Per Click (PPC) advertising is a way to increase your brand, product or service's exposure using Google advertising.

The advantage of PPC is that you can target many keywords which potential customers are actively using to find businesses like yours, and you only pay when someone clicks through to your website. Your online ads will appear on the right hand side (or top) of Google search pages and participating AdSense partners as a sponsored link.

PPC allows you to appear on the first page of Google search results RIGHT AWAY without making changes to your website*, and compete with even your largest competitors.

The pay per click management company we use has three excellent, well-priced packages available, with management fees especially catering for SMB (small to medium business) owners. The company is owned by one of Australia's largest and well-known online service providers and is a Google AdWords Authorised Reseller***.

As well as setting your own click budget, you can accurately plan and measure exactly how many visitors come to your site generated through the managed PPC campaign.

To get your campaign up and running, our preferred pay per click advertising manager will:

• Review your website and discuss what you want to achieve
• Place your ads on Google
• Optimise your ads to get the best results for your business

The following three packages are available. Please note many PPC management companies insist long contract periods, and charge much more for less service and poorer results. You can cancel your account at any time, and if any ad spend is left over at the end of the month, it will be rolled over into the next month. Some PPC companies tend to keep this as a "bonus" I've found! Each of the packages provides you with access to an account manager (either personal or shared, depending on the plan you are on) who knows your business and its unique needs.

Launch IT

The Launch IT package works best for growing businesses who are just embarking on their online marketing campaign, or who simply want to keep their budget down to "test the waters". If you would like a basic option which enables you to reap the rewards of a professionally managed account, then this option would be suitable.

The Launch IT Package offers:

• Shared account manager
• Account setup
• 4 campaign changes per month
• Weekly reports
• Additional one-off campaign reports - $50.00 per report
• A low $85.00 per month management fee Inc GST

Drive IT

Take your business to the next level in Google AdWords and aim to increase your online presence dramatically.

The Drive IT Package offers:

• Shared account manager
• Account setup
• 8 campaign changes per month
• Google Analytics setup
• Google Analytics reporting
• Weekly reports
• Additional one-off campaign reports - $30.00 per report
• A low $199.00 per month management fee Inc GST

Market IT

The Market IT Package is best suited to businesses that want to make their existing online marketing efforts more sophisticated. It includes phone support with your dedicated account manager, unlimited keyword research, as well as complete reporting functions to ensure you know where you money is being spent, what to target, and Google Analytics setup. If you rate Google AdWords as one of your priorities and would like a high level of involvement in campaign performance, then the Market IT package would be the perfect solution..

The Market IT Package offers:

• Personal account manager
• Account setup
• Unlimited campaign changes per month
• 1300 Number tracking on your website
• ROI Tracking and reporting
• Google Analytics setup
• Google Analytics reporting
• Weekly reports
• Additional one-off campaign reports - FREE
• A low $399.00 per month management fee Inc GST

* PPC ads are recommended, however your first priority should be to make your website search engine friendly. Organic results get more click throughs than pay per click ads, and an effective SEO campaign or website audit can greatly increase your online exposure to new customers.

** Minimum 3 month campaign, excludes your monthly search marketing campaign spend. Your monthly ad spend is up to you - choose to spend a little or a lot, depending on your budget. Please note that it is recommended you spend an absolute minimum of  $200 to $300 per month, depending on your target audience and your business type.

***justweb^® is NOT a Google AdWords Reseller, or Google AdWords Professional. We concentrate on organic search engine optimisation for results, drawing on years of experience stemming from many successful SEO campaigns. We leave the AdWords to the professionals!

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justweb^® partners with Advantate, an experienced and proactive Pay Per Click Advertising company who actually does care about your conversions. Their very simple management fee structure (three levels only), and their highly skilled ad managers ensure you will get the best possible service, conversions and reporting.

Another fact why justweb^® chose to partner with one of Australia's largest online businesses - Melbourne IT - to provide pay PPC Management services, and aims to provide small to medium businesses with cost effective Pay Per Click packages.

For more information about how our PPC partner can help to grow your business, please visit our Pay Per Click Advertising page, or simply complete our enquiry form.

News

justweb^® is pleased to welcome the following new clients: Glason (high pressure water cleaning and cleaning products), The Logo Works (hi-vis workwear and uniforms), and PawsAbout (dog grooming  pet products).