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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Directories
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
W3C Validated: XHTML | CSS
justweb™ understands where you're coming from
Like you, justweb™ is a SME (small to medium enterprise) and so we understand that when it comes to your business dollar you expect to get what you pay for. We take the time to understand your objectives; and we won't talk gibberish to you and try to pass it off as technical superiority... promise. Because when it comes down to it, there's no excuse for poor communication. But don't just take it from us, check out our testimonials and see what our customers think, or read more about us.What a web presence can do for your business
- Attract new customers
- Engage your target market
- Promote your products and/or services
- Achieve higher sales conversion rates
- Strengthen your business brand
- Help you maintain regular contact with your customers
justweb™ services
- Professional web design using W3C compliant website architecture
- Mobile/PDA website design
- Australian search engine optimisation (SEO)
- Australian search engine marketing landing pages
- Australian Google Maps™
- Macromedia Flash™ animation
- Email list management
- Website re-design
- Website audits for search engine optimisation
Website Design
Your website design should create a perception of professionalism that is consistent with the character of your business. The most successful websites are clearly presented with a fine balance of useful information, images and visual prompts that make navigating a breeze.-
How to get your website on page one of Google organic results
Well optimised websites are the result of a combination of elements in the design that make them attractive to Google. Some of the key elements to effective on-site SEO (Search Engine Optimisation) are: site construction (including coding); keyword density; relevant content (300 to 500 words per page is optimal); how often you add new content; and time. Time, or maturity of the site, is the only factor you can't control, however all aspects of the website development stage can be planned and controlled for maximum effect.
justweb™ uses state of the art analytical software to determine the most searched for keywords and phrases for your business. And with more than twelve years experience in the industry, let's just say we have more than enough know-how when it comes to coding your website so that it's looked upon favourably by Google. And if your question is "can justweb™ improve my Google results", our answer will always be "YES WE CAN!" - or your money back. Effective search engine optimization is essential!
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How to get a higher conversion rate on your Google Ads
Google Adwords™ are an important tool that can help boost your business profile and sales on the web. But many businesses make the mistake of linking their ad to their home page, even when the ad refers to a very specific product or service. Web browsers are fickle by nature and so if your Google ad does not direct them exactly where they expect to go, you run the risk of losing their interest and therefore their business.
The solution is an Adwords landing page. A landing page links directly to your Google ad and contains content that is specifically relevant to your ad. Like any good marketing content, it should engage and persuade the reader to buy your product or service and most importantly have a clear call to action. A correctly designed landing page will increase your quality score as well. -
What is W3C? And why should I care?
W3C is the chief international standards organisation for the World Wide Web. It was created to provide consistency between web pages and maintain basic industry standards. In a nutshell, if everyone agrees to follow the same standards it makes life a heck of a lot easier.
Not all web developers apply W3C standards, or at best only loosely apply the standards when creating websites for their clients. To view W3C validation results for justweb™ click the links in the right hand column; or if you want to see if another website meets W3C code validation standards simply replace 'justweb' in the address bar with the new website address. If the website is W3C compliant, the result will say 'successfully checked'. But if your website does not pass the W3C code validation test the result will be a tally of errors and warnings. -
Rebuilding your website?
Rebuilding a website is like renovating a house: your website may just need a minor adjustment (like painting); or it may need more extensive renovations (like an extension); but sometimes you just need to knock it down and start over because the cost of a rebuild would be greater than building it correctly from scratch!
Of course nobody wants to be in the latter category when they've already forked out a lot of money for their existing website. But if your website is not working for you, you've effectively made an investment that is not paying dividends. If you're in this situation you essentially have two choices: do nothing and continue to miss important business opportunities; or reinvest with a reputable web developer who will help you cash in on new business opportunities. You may also want to invest in a website audit to see how your website and search engine results can be improved.
Put your business out there! Call justweb™ today on (02) 8212 5192 and discover how to maximise your business potential through the web.