The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
How to negotiate and
contract like a professional
Do you need a practical guide to negotiate a commercial deal, contract,
arrangement or understanding? Then you need to understand the deal making
process.
Priceless contract
law advice (MasterCard® affiliation disclaimed*)
Practical guidance on how to identify, search and check parties to a contract.
Four tasks to
increase values or prices in business transactions
In transaction after transaction four tasks stand out as ways to significantly
maximise financial returns and minimise risks.
Paydays, Maydays and
Judgement Days
Business requires decision making. This meditation was triggered by recent
paydays, Maydays and judgements.
The cooks, the
critics, the restaurant proprietors and their court cases
On 14 June 2007 the High Court of Australia ruled a restaurant review can be
liable for defamation. This is not new law, but it is a serious reminder of how
risky speech is in Australia. "Freedom of speech" is not enshrined in Australian
law. Speech is risky because of defamation law.
Business on the Web
Shopping list for
e-commerce
The retail e-commerce sector was worth an estimated A$17 billion in 2006. Why is
PayPal so successful? How can you add e-commerce functionality to your business?
What's legally important?
Ten topics at the
Future of Media Summit 2007
Here are quotable quotes from the Future of Media Summit held simultaneously in
Sydney and San Francisco this month. Short comments, all worth pondering.
Beware of Web 2.0
crossing the chasm
Australian Internet start-ups looking for real growth face two principles as the
market gets hot: Growth brings its own set of challenges and dangers and It is
harder to communicate above a din.
Make the Web grow
your business, ask us how
Issues were discussed in the prior post, Beware of Web 2.0 crossing the chasm.
Now we turn to six practical points for Internet start-ups crossing the chasm.
Think digital, think
future proofing
Lawyers are usually archaeologists. Intellectual property lawyers are often
futurists.
Revenues and stock
prices of Google and eBay in context
Bloomberg.com recently reported that in 2004 eBay and Google had almost equal
sales revenue. Since then revenue tripled for Google to US$10.6 billion in 2006
and eBay's rose 82% to US$5.97 billion. Compare this to revenues in the
Australian information and communications technology context.
The war for Internet
talent
Hire real talent to go where others have not gone and your business will grow
with today's audiences as they mature.
Internet video
advertising statistics and law
Internet video advertising is centre stage, just as TV advertising faces
ever-increasing challenges and the newspaper business goes from bad to worse in
many markets.
Intellectual Property Law and Commercialisation
Trade mark lawyers
who say "Hell yeah!"
Does your organisation have lots of trade marks in different styles sending
different messages to the same customers? We've applied "brand architecture" to
solve this problem.
Commercialisation
strategy & business valuation multiples: 15 questions
The situations businesses find themselves in are variable and challenging.
Rarely is it about joining dots. Here are 15 questions, answers to which will
take a developed business to the next stage.
How I became a
celebrity chef with intellectual property
The restaurant industry bible, The Sydney Morning Herald Good Food Guide is well
known to our clients – chefs, Benjamin Christie and Vic Cherikoff. But they've
founded successful businesses using the Internet's format-agnostic lingua franca
of Transmission Control Protocol (TCP) and Internet Protocol (IP). Read how.
Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
Business Law