Business Law Articles - Commercial Law, Trademark and Intellectual Property January 2010
SEO AustraliaSEO

Law Articles - January 2010

Follow JustWeb on Twitter
Visit JustWeb's Facebook page

Follow Me on Pinterest


58 visitors are currently online at justweb®

WOMO review

SEO

Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.

Copywriting

Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.

Trademarks

Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

The following articles were gratefully supplied by Dilanchian Lawyers and Consultants - Intellectual Property and Innovation Professionals.


Home: Article Index
'12: January-May
'11: January-March, April-June, July-August, September-December
'10: January, February, March-June, July-September, October-December
'09: March, April, July, August, September, October
'08: Jan, Apr, May, Dec
'07: Dec, Nov, Oct, Aug, Jul, Jun, May, Apr


IP Law

How to make people and their products celebrities

How does puffery about Sarah Palin become valuable airspace? How are Palin and Poh Ling Yeow linked by their desire for media presence?

Consider what process may have occurred that caused Australians to collectively recognise “Po” as a reference to a TV chef and not a Teletubbie, and the potential commercial value of that shift.

We have often written about the use of law to make and keep products and people celebrities. It’s the story of how to identify, build and own a trend.

Number of publishers blocking Google spiders

"If you follow the media-versus-Google meme, you know this instinctively. But here are some numbers that spell it out: Of the 25,000-plus sources cataloged by Google News, 'less than 100' have opted out of the index, says Google’s Josh Cohen, who runs the [Google News] service."

Source: Peter Kafka, A Very Short List: Publishers That Have Actually Told Google to Take a Hike, All Things Digital (section of The Wall Street Journal), 21 December 2009.

Working for free is bad for business

You have to give to get. This is a great principle to follow when preparing a proposal for a client or negotiating a deal. But there should be limits on how much is given free-of-charge. The interesting point is how and why this is so.

Service providers such as IT developers and consultants are selling intangible services. Often they have to give quite a lot free-of-charge before being paid back or winning a legally binding contract.

Training courseware intellectual property protection

To earn and secure revenues from intellectual property licensing, providers of training or training courseware are well advised to apply available legal solutions with rigour.

This is easily done, it is neither expensive nor complex. However, implementation of the solutions requires specialist knowledge that is not commonplace.

Because of that reality it is commonplace for training organisations to poorly protect their intellectual property.

Copyright Notice, RSS Feed and View the Articles The articles in our Business Law pages are reproduced with kind permission from Dilanchian Lawyers and Consultants. If you wish to reproduce any of the information in any format, either electronic or written, you must first contact Dilanchian and obtain permission in writing.

You may freely subscribe to the Dilanchian RSS feed by following this link. Before acting on any information you read, you should first consult a Business Law Professional.

You are able to view the complete articles briefly mentioned above by visiting the Dilanchian Library.


Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^