Web Site Design, SEO Sydney, Australia, Web Hosting, Search Engine Optimisation, Website Optimisation, Domain Registration, XHTML, CSS, Flash
Search Engine Optimisation
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Business Directories
You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.
Copywriting
A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.
Internet Trends
Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.
- Trends for 2007
- Internet Usage (2007-2008)
A Professional Copywriter Can Increase Traffic & Sales
justweb would like to introduce our strategic business alliance partner, Kylie Ackland from Impact Copy. Kylie has a Masters in Professional Writing, and is skilled at creating copy that makes the reader feel like they are the focus, and in the process, make them feel more comfortable about your product or service.
Copywriting - The Secret to a Successful Website
What is copywriting?
Copywriting is essentially the art of persuasion through the written word. Most of us come across copywriting several times a day without even knowing it: when we watch a television commercial; look at a newspaper or magazine ad; or read a website. Copywriting is the words used in any type of marketing media.
The hypnotic effect of words
We've all seen the sensational stage shows on hypnotism which compel people to do silly things. But did you know that we are constantly being hypnotised in our day to day lives? That's what marketing is all about: influencing people to make certain choices.
The skill of a copywriter is not unlike a hypnotist. They gain the trust of their subjects (the target market) by making them feel comfortable with words. This induces a kind of hypnotic state rendering the subject's subconscious mind open to suggestion.
The benefits of a copywriter
Copywriters know what words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business.
Copywriters:
- Identify the selling points and character of your business
- Establish the nature of your target market
- Write copy that engages your customers & motivates them to take action
- Cost a heck of a lot less than advertising agencies
How to tell a good copywriter from a bad one
Good copywriters are like chameleons. They adapt their style according to the business they are working with and its target market:
'Losing a loved one is among the saddest experiences people face in life. Fantastic Funerals understand that families want to create a fitting tribute and therefore we cater our funeral service to your needs. Our friendly and supportive staff will be by your side, helping you with decisions along the way.'
Less effective copywriters tend to use the same voice no matter what the job is:
'At Fantastic Funerals we give our customers value for money. Come in and see our extensive range of coffins. We're sure to have one to suit your corpse. And for a limited time only when you purchase a Fantastic coffin, we will give you a second coffin absolutely free. That's right folks! It's buy one get one free in our mega bonanza January sale! Don't miss out! Secure your coffin today before they all walk out the door!'
More generally, the words of a good copywriter should have the same effect on you as a good book - they should not only hold your attention, but compel you to read on to the end.
Ask for writing samples
The best way to find out if a copywriter is up to the task is to ask for some samples of their work. That way you can judge for yourself whether their style is appropriate to your needs.
The pitfalls of DIY copywriting
The costs of DIY copywriting can far outweigh the benefits.
It's one thing to have a web presence, but if the image your website projects is at odds with the message you want to convey to your customers, then your website could be working against you.
You know when you've come across a DIY website: the language is stilted, the sentences don't make sense, and/or there are spelling and grammatical errors. You don't have to be an English teacher to pick it up. It just doesn't feel right. So despite what's being said, the overriding message to your target market is unconvincing and suggests that your business is unprofessional.
Language is one of the most important forms of communication; and since good communication is the cornerstone of good business, it makes sense to get it right.
Content is the key to good performance in organic search results
Websites that do well in search results are usually the ones that offer more than just a basic description of their goods and services. Some examples of useful content are articles and newsletters relevant to the website and blogs. When you offer extra information like this (and it should be useful), people are more likely to stick to your site.
To summarise, using the services of an advertising copywriter is the quickest and easiest way to multiply your profits, increase your cash flow, and bring in more customers than ever before. You might also ask a copywriter you are considering if they know how to write a sales letter, as well as advertising copy.
Read an example of good copywriting for a Mercedes Dealer >>
Read an example of poor copywriting for a Mercedes Benz Dealership >>
What they say about us
"We've been using the services of justweb for some six years now. We have always been impressed with their fast, efficient and friendly service...."
Phil Murrell
Dick Smith Investments
"Working with justweb has been an extremely positive experience. The result has exceeded expectations on every level. Our websites look great and work well, and we received numerous comments on how easy to use our websites are."
Nickola Smith
Smith Automotives Grp.
"I found justweb on the first page of my Google search. After deciding to use them for my new website, I found the service was prompt, professional and, most importantly for me, Rob was so great at guiding me through the whole process."
Tara Travers
Boda Wellbeing Centre
"I have never been disappointed. Since using the services of justweb, their quick response to and accurate interpretation of my instructions.... "
Michael Bach
Kacic Pty Ltd
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"FACT: the longer people stay fixated on your website the more likely they are to buy from you"
