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(Search Engine Optimisation)
Statistics show us that more than 80%
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google
regardless if you have a PPC
strategy, your website may not be performing to
it's full potential. For experienced, proven
results, contact us today
, SEO, and how we can improve
your organic search engine
optimisation with proven
A good copywriter
knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer
website copy for a Used Mercedes
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb®
trade mark, please read our
The use of effective web page copy is no longer an option - it's essential to
generate both traffic and sales. Good copywriting
can be the element which converts a viewer into a customer.
would like to introduce our strategic
business alliance partner, Kylie Ackland
from Impact Copy
. Kylie has a
Masters in Professional Writing, and is skilled at creating copy that makes the
reader feel like they are the focus, and in the process, make them feel more
comfortable about your product or service.
Copywriting - The Secret to a Successful Website
What is copywriting?
is essentially the art of persuasion through the written word. Most
of us come across copywriting several times a day without even knowing it: when
we watch a television commercial; look at a newspaper or magazine ad; or read a
website. Copywriting is the words used in any type of marketing media.
The hypnotic effect of words
We've all seen the sensational stage shows on hypnotism which compel people to
do silly things. But did you know that we are constantly being hypnotised in our
day to day lives? That's what marketing is all about: influencing people to make
The business writing
skill of a copywriter is not unlike a hypnotist. They gain the trust of
their subjects (the target market) by making them feel comfortable with words.
This induces a kind of hypnotic state rendering the subject's subconscious mind
open to suggestion.
The benefits of a copywriter
Copywriters know what words trigger the feelings that compel people to make
decisions. They write with flair, making it easy for people to be drawn into
what they are saying about your business.
How to tell a good copywriter from a bad one
- Identify the selling points and character of your business
- Establish the nature of your target market
- Write copy that engages your customers & motivates them to take action
- Cost a heck of a lot less than advertising agencies
Good copywriters are like chameleons. They adapt their style according to the
business they are working with and its target market:
'Losing a loved one is among the saddest experiences people face in life.
Fantastic Funerals understand that families want to create a fitting tribute and
therefore we cater our funeral service to your needs. Our friendly and
supportive staff will be by your side, helping you with decisions along the
Less effective copywriters tend to use the same voice no matter what the job is:
'At Fantastic Funerals we give our customers value for money. Come in and see
our extensive range of coffins. We're sure to have one to suit your corpse. And
for a limited time only when you purchase a Fantastic coffin, we will give you a
second coffin absolutely free. That's right folks! It's buy one get one free in
our mega bonanza January sale! Don't miss out! Secure your coffin today before
they all walk out the door!
More generally, the words of a good copywriter should have the same effect on
you as a good book - they should not only hold your attention, but compel you to
read on to the end.
Ask for writing samples
The best way to find out if a copywriter is up to the task is to ask for some
samples of their work. That way you can judge for yourself whether their style
is appropriate to your needs.
The pitfalls of DIY copywriting
The costs of DIY copywriting can far outweigh the benefits.
It's one thing to have a web presence, but if the image your website projects is
at odds with the message you want to convey to your customers, then your website
could be working against you.
You know when you've come across a DIY website: the language is stilted, the
sentences don't make sense, and/or there are spelling and grammatical errors.
You don't have to be an English teacher to pick it up. It just doesn't feel
right. So despite what's being said, the overriding message to your target
market is unconvincing and suggests that your business is unprofessional.
Language is one of the most important forms of communication; and since good
communication is the cornerstone of good business, it makes sense to get it
Content is the key to good performance in organic search results
Websites that do well in search results are usually the ones that offer more
than just a basic description of their goods and services. Some examples of
useful content are articles and newsletters relevant to the website and blogs.
When you offer extra information like this (and it should be useful), people are
more likely to stick to your site.
using the services of an
is the quickest and easiest way to multiply your
profits, increase your cash flow, and bring in more customers than ever before.
You might also ask a copywriter you are considering if they know
how to write a sales letter,
as well as advertising copy.
Read an example of good copywriting for a
Read an example of poor copywriting for a
Mercedes Benz Dealership