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Business Law Articles - June 2007

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Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.


Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.


Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

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The following articles were gratefully supplied by Dilanchian Lawyers and Consultants - Intellectual Property and Innovation Professionals.

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IP Law Hints to Secure a Great Trade Mark Monopoly
We list 42 basic tips to help you avoid 90% of common problems and pitfalls in trade mark registration, use and management.

Personal insights from Jobs and Gates
Bill Gates and CEO Steve Jobs recently conducted a joint interview and checked their coordinates for the past, present and future.

Digital music technology and copyright timeline
This post sets out a timeline of developments both for digital music technology and copyright issues. It has been updated to include the release tomorrow of the iPhone.

Special Collection: Business Valuation, Sale or Purchase
Good deal making involves setting the right expectations and direction at the earliest stage in project planning and negotiations. This post lists articles and other posts providing practical guidance for sellers and buyers.

Venture capital, start-ups, Web 2.0 and Wall Street
Dear entrepreneur: Now that I have your attention, I want to recommend an hour's worth of reading to you to improve your awareness of what's important in building and running a business.

E-commerce Gypsies, Tramps and Thieves
Like all markets, the internet has attracted a range of characters including businesses, auction houses like eBay, rogues, pirates and thieves. This post reviews various court cases involving these characters, ending with the extradition to America of an Australian for breach of copyright law.

Spam fines in Australia and legal compliance FAQ
This month the Australian Communications and Media Authority added to its list of major businesses fined for spam. This post answers common questions for compliance with Australian spam law.

Cue Business Law and IP Articles
Recently, justweb, a Web development client, found Cue interesting enough to republish it monthly on its Website. That development prompted this guide for the Dilanchian Website Library.

Starbucks settles coffee trade mark law dispute
In 2005 the nation of Ethiopia filed trade mark applications, triggering a dispute with Starbucks. The dispute is now resolved and Ethiopia's IP licensing strategy is in full swing.

Trade Marks in the World of Tomorrow
Registered trade marks for colours and sounds are increasingly common as the world races towards more and more use of multimedia and digital technology. This post reviews recent colour and sound trade mark law cases in Australia involving Cadbury, BP, and Nokia.

Data visualisation and legal knowledge management
Hitwise, an Australian Web traffic monitoring enterprise backed by Australian and United States venture capital, was recently sold for A$286 million. This post looks at some of the reasons why Hitwise had become so valuable to its buyers and customers.

Business Models for Bands and Musicians 2.0
This post follows the personal tale of Jonathan Coulton, a computer programmer who quit his job to became a full-time singer and songwriter through the magic of blogging, online music distribution and networking.

Designer Chinese and IP in China are not contradictions
Is this a contradiction? The People's Republic of China is a Communist state. China is also a centre of cutting edge design. Try this one, is it too a contradiction? China is infamous as a place for intellectual property piracy of international brands and copyright. China is also increasingly engaged in genuine intellectual property law reform at an international level.

Fair dealing for satire, but Tintin's not laughing
In Australian copyright law, a new fair dealing exception for the purposes of parody or satire was recently introduced into copyright law. This post looks at the changes to the law and a case study involving an imaginative cartoonist and a miffed copyright holder.

DVRs and video on demand in Australia
At a time when hot words or concepts include IPTV, Internet Television, Web TV, digital broadcasting and video-on-demand, this post sets out statistics and observations on the growing Australian digital video recorder (DVR) market.

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