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Search Engine Optimisation

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SEO

Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.

Copywriting

Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.

Trademarks

Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

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What is organic search engine optimisation?

Often abbreviated to simply SEO, this is what we do to make your site more visible in the main content area of search engines, or what is more commonly referred to as "organic results".

Sydney SEO A simple graphic showing the different results areas in Google appears to the right. Of course, the organic results are the "golden chalice", however "sponsored links" can be important too. The top sponsored links, usually with a yellow background in Google, are reserved for AdWords™ clients who either bid more for their keywords, and/or receive a higher CTR (click through rate).

There are many aspects to SEO, from simply naming pages correctly and ensuring links can be followed, to creating and submitting articles linking back to your site. It is a well known fact that "content is King" - in other words, the more relevant content you have, and the more often you update your website, the better off you will be in the search engine results.

Website search engine optimisation can be far more effective in terms of ROI (return on investment) than a PPC (pay per click) campaign. Research sources in the I.T. industry have found that more than 80% of commercial website traffic is generated from the organic SERPs (search engine results pages) rather than PPC ads such as Google's AdWords™. This is why you should embark on an organic search engine optimisation campaign ASAP to improve the results where the majority of people actually click.

Site construction plays a key role in how well you will do in your quest to beat your opposition in the results as well. Your website designer should have an excellent understanding of how search engines work so the search engine optimisation can be built into your website from the start. It's not all simply a matter of adding a few keywords here and there! 

Another important factor is how many websites link back to you, as well as the importance of the sites being linked from. For example, to achieve a higher PR (PageRank), you need to have lots of websites linking back to you, or perhaps a only a few higher ranked websites. To check your own site's PR, you can use any number of free Google PageRank checker websites. To see a guide on how many sites you need to link back to you to achieve a certain ranking, download our suggested PageRank values PDF document.

Following is a very brief guide to achieving search engine popularity. Please note that you must regularly perform checks and measures on your opposition in order to ensure your website stays "ahead of the pack". The only  restriction to a successful SEO campaign is knowledge and budget. If you see a website design company or search engine optimiser displaying graphics where they achieved certain results, you had better manually check the result yourself because they fluctuate - and can do so even on  a daily basis. Something that was #1 yesterday, could be #12 today.

SEO Essentials


The part about ensuring you always have "fresh" content by regularly updating your site with new copy is very important - in general, website design customers who update their content regularly do better in the SERPs (search engine results pages).

Search engine optimisation FAQ's written by a Google Qualified specialist.

Disclaimer Google™ search engine and PageRankalgorithm are the trademarks of Google Inc. justweb is not affiliated with Google Inc. in any manner. justweb may provide publicly available information about PageRank values of web sites.

Yahoo! Search Marketing and Overture are trademarks of Yahoo! Inc. justweb is not affiliated in any way with Yahoo! Inc. We may, at times, provide publicly available information through our online SEO tools.

We provide our services on an "as is" and "as available" basis and no guarantees are provided regarding the stability, availability and reliability of the services provided with relation to Google and/or Yahoo!.


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