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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Directories
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
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Questions and answers to procedures that we undertake on your behalf to optimize your Australian
website for high rankings in Google™ & Yahoo™.
Q 1. How do you perform search engine optimization of my website?
A.. We begin by analysing your website and your products and services. We also look at your previous efforts of performing search engine optimization (also called "search engine optimisation" in Australia).
Q 2 What are my chances of getting good rankings for Australian keywords and phrases?
A. A detailed analysis of competing websites is performed after using your chosen keywords. We look at the number of pages returned in the search engine results pages, number of links from other websites and the Google™ PageRank. That way, we can determine which key words and phrases are beatable in the short term, and the ones to avoid as they are too difficult at present. It is best to start with easier words and 3-4 word phrases at the start, as in "bank finance investment project" and "Liverpool Real Estate", rather than trying for one and two word keywords e.g. "Finance" or "Real Estate."
Q 3 Which are the best keywords to use?
A. Its no use trying to get ranked for keywords that aren't being searched for. On the other hand, if people are actively searching for products and services you are providing, then your main focus should be making sure you are easy to find on the internet for those products and services. We research the available data about which keyword phrases are being searched for in your industry. We then report to you the phrases your customers and potential customers are using when they search for products and services related to your business and wait for your instructions.
Q 4 Which keywords are a priority?
A. We analyze all the information gathered in steps 1 to 3 and help you create a list of search phrases to target. These phrases should be determined based upon search frequency, the likelihood that the searchers are looking for your products and services, and the amount of effort that would be required to win for each phrase. A group of your best keywords in order of priority would be developed from this list.
Q 5. What do I need to give you so you can start on my project?
A. To start planning your project (once we have agreed on the key words/phrases) we need information to work on, such as word documents or articles that have been created for your website so that we can input the right density of keywords and make it search engine friendly through optimized coding. The plan will include directions for creating the content that your audience wants from you, directions for creating a hierarchy of information, and will tell you exactly how to restructure your website for optimal search engine effectiveness. It will also include title tags, meta keyword tags, and meta description tags for every page of your site, and formatting instructions for every page, including rewritten or edited content.
Q 6. What search engines and directories should I list my site in?
A. We recommend that you permit us to submit your site to the three major directories, Google™, The Open Directory and Yahoo™! They have free submissions, although Yahoo has an express 7- Day Guarantee costing AUD$495.00 for a one time, non-refundable fee. All of the free submissions are very worthwhile but take some months to be indexed. We will also manually submit your site to special interest directories which may also be of benefit to your business.
Q 7. Does linking to important websites work?
A. Only if they link back to you! Putting links onto your site to other websites alone will do nothing for you, other than perhaps making it helpful to your visitors. When other important websites have your link on your site (especially using your strongest keywords), it counts as "votes" for your website and adds link reputation. This lets Google™ and other search engines know that your site has been pointed out by a third party as being an important source of information for those keywords/phrases. This will increase your rankings, as the link strategies build more votes pointing to your site.
Q 8. How will you perform linking strategies?
A. We will create a linking campaign soliciting webmasters of important websites for links to your site on your behalf. This is NOT done by sending out bulk emails at random, and will not include requests to any of your competitors. We will personally communicate with webmasters of important sites that are related to yours, and will ask for your assistance in the effort. The practise of having links from important websites pointing keyword- rich anchor text to your site is known to be very beneficial in terms of ranking, particularly in Google™. You will also greatly benefit by sharing all of our links -currently numbering over 100,000 in total at this time.
Q 9. How do know that everything is working?
A. Professional reports will be provided to you in a clear, easy-to-understand format. These reports will be sent to you regularly, showing you how Google™ actually "sees" your website, indicating your website's ranking in the major search engines for your target words and phrases, and showing you how many other websites have linked back to yours. This will benchmark your website's ranking status. Another test is "Googling" your optimal search string, eg, if you have a pest control business on the Gold Coast, you would search for "pest control Gold Coast" - if it comes up on the first page of results, you're doing well!
Q 10. Are ranking results guaranteed? A. No. Search Engine Guy Pty Ltd cannot guarantee specific search engine rankings for your site as we do not have any control over the factors which govern every search engine in ranking websites. We do, however, guarantee to conform to guidelines of import search engines and directories, such as the Google™ guidelines located on Google's™ website. Unscrupulous companies sometimes hide the fact that their "results" are not from their own efforts, but in fact they have been paying the highest price for search terms within sponsored programmes. We can bid for your top terms in "pay for click" sponsored programmes such as Google Adwords™ and Overture™, using techniques that find the most valuable keywords for you at the lowest possible price. These programmes are able to get you listings quickly for your important keywords, and are based on bidding on popular search terms, according to the highest bidder and how popular the ad is. We always give you the best opportunity for creating high rankings within your website using proven, ethical means such as building keyword rich content and linking strategies.
Australian search engine optimization provides one of the best returns on
investment in comparison to most other forms of marketing. This can be
seen in the latest Australian Bureau of Verification Services (ABVS) figures,
which show online as the fastest growing media sector and paid search the
fastest growing of the online categories. According to it's latest survey, the
online market grew more than six times faster than the overall ad market to hit
$388 million in 2004.
By Bruce Gow www.searchengine-guy.com.au
- Q1. How do you perform search engine optimization of my website?
- Q2. Chances of good rankings for Australian keywords & phrases?
- Q3. Which are the best keywords to use?
- Q4. Which keywords are a priority?
- Q5. What do I need to give you so you can start on my project?
- Q6. What search engines and directories should I list my site in?
- Q7. Does linking to important websites work?
- Q8. How do you perform linking strategies?
- Q9. How do know that everything is working?
- Q10. Are ranking results guaranteed?
Q 1. How do you perform search engine optimization of my website?
A.. We begin by analysing your website and your products and services. We also look at your previous efforts of performing search engine optimization (also called "search engine optimisation" in Australia).
Q 2 What are my chances of getting good rankings for Australian keywords and phrases?
A. A detailed analysis of competing websites is performed after using your chosen keywords. We look at the number of pages returned in the search engine results pages, number of links from other websites and the Google™ PageRank. That way, we can determine which key words and phrases are beatable in the short term, and the ones to avoid as they are too difficult at present. It is best to start with easier words and 3-4 word phrases at the start, as in "bank finance investment project" and "Liverpool Real Estate", rather than trying for one and two word keywords e.g. "Finance" or "Real Estate."
Q 3 Which are the best keywords to use?
A. Its no use trying to get ranked for keywords that aren't being searched for. On the other hand, if people are actively searching for products and services you are providing, then your main focus should be making sure you are easy to find on the internet for those products and services. We research the available data about which keyword phrases are being searched for in your industry. We then report to you the phrases your customers and potential customers are using when they search for products and services related to your business and wait for your instructions.
Q 4 Which keywords are a priority?
A. We analyze all the information gathered in steps 1 to 3 and help you create a list of search phrases to target. These phrases should be determined based upon search frequency, the likelihood that the searchers are looking for your products and services, and the amount of effort that would be required to win for each phrase. A group of your best keywords in order of priority would be developed from this list.
Q 5. What do I need to give you so you can start on my project?
A. To start planning your project (once we have agreed on the key words/phrases) we need information to work on, such as word documents or articles that have been created for your website so that we can input the right density of keywords and make it search engine friendly through optimized coding. The plan will include directions for creating the content that your audience wants from you, directions for creating a hierarchy of information, and will tell you exactly how to restructure your website for optimal search engine effectiveness. It will also include title tags, meta keyword tags, and meta description tags for every page of your site, and formatting instructions for every page, including rewritten or edited content.
Q 6. What search engines and directories should I list my site in?
A. We recommend that you permit us to submit your site to the three major directories, Google™, The Open Directory and Yahoo™! They have free submissions, although Yahoo has an express 7- Day Guarantee costing AUD$495.00 for a one time, non-refundable fee. All of the free submissions are very worthwhile but take some months to be indexed. We will also manually submit your site to special interest directories which may also be of benefit to your business.
Q 7. Does linking to important websites work?
A. Only if they link back to you! Putting links onto your site to other websites alone will do nothing for you, other than perhaps making it helpful to your visitors. When other important websites have your link on your site (especially using your strongest keywords), it counts as "votes" for your website and adds link reputation. This lets Google™ and other search engines know that your site has been pointed out by a third party as being an important source of information for those keywords/phrases. This will increase your rankings, as the link strategies build more votes pointing to your site.
Q 8. How will you perform linking strategies?
A. We will create a linking campaign soliciting webmasters of important websites for links to your site on your behalf. This is NOT done by sending out bulk emails at random, and will not include requests to any of your competitors. We will personally communicate with webmasters of important sites that are related to yours, and will ask for your assistance in the effort. The practise of having links from important websites pointing keyword- rich anchor text to your site is known to be very beneficial in terms of ranking, particularly in Google™. You will also greatly benefit by sharing all of our links -currently numbering over 100,000 in total at this time.
Q 9. How do know that everything is working?
A. Professional reports will be provided to you in a clear, easy-to-understand format. These reports will be sent to you regularly, showing you how Google™ actually "sees" your website, indicating your website's ranking in the major search engines for your target words and phrases, and showing you how many other websites have linked back to yours. This will benchmark your website's ranking status. Another test is "Googling" your optimal search string, eg, if you have a pest control business on the Gold Coast, you would search for "pest control Gold Coast" - if it comes up on the first page of results, you're doing well!
Q 10. Are ranking results guaranteed? A. No. Search Engine Guy Pty Ltd cannot guarantee specific search engine rankings for your site as we do not have any control over the factors which govern every search engine in ranking websites. We do, however, guarantee to conform to guidelines of import search engines and directories, such as the Google™ guidelines located on Google's™ website. Unscrupulous companies sometimes hide the fact that their "results" are not from their own efforts, but in fact they have been paying the highest price for search terms within sponsored programmes. We can bid for your top terms in "pay for click" sponsored programmes such as Google Adwords™ and Overture™, using techniques that find the most valuable keywords for you at the lowest possible price. These programmes are able to get you listings quickly for your important keywords, and are based on bidding on popular search terms, according to the highest bidder and how popular the ad is. We always give you the best opportunity for creating high rankings within your website using proven, ethical means such as building keyword rich content and linking strategies.
Australian search engine optimization provides one of the best returns on
investment in comparison to most other forms of marketing. This can be
seen in the latest Australian Bureau of Verification Services (ABVS) figures,
which show online as the fastest growing media sector and paid search the
fastest growing of the online categories. According to it's latest survey, the
online market grew more than six times faster than the overall ad market to hit
$388 million in 2004.
By Bruce Gow www.searchengine-guy.com.au