The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
A Video Sitemap is an extension of the general Google sitemap protocol. As with
the standard XML sitemap, a video sitemap lists all the video content you have
on your site which enables Google to find and index them easily (hopefully).
Video sitemaps contain more data than the standard sitemaps, and they allow for
elements such as keywords, length of video, video implementation links (as in with
.flv video files being played through a Flash player), thumbnail image pathways, and the page where the
video is embedded.
With regards to the thumbnail image, Susan Moskwa, a Webmaster Trends Analyst at Google who works out of their Kirkland WA office:
If you submit a Video Sitemap for your site you can include a preferred thumbnail for each video.
It's not guaranteed that we'll use the thumbnail, but this is the best way of telling Google what your preference is.
A good example of where Google has chosen to display a thumbnail for a streaming
video on the
justweb™ website can be seen
in our Videos SEO page. It
actually took quite a few weeks for Google to start displaying the thumbnail
image, but only a couple of weeks to display the video link itself.
The reasons for not displaying the thumbnail, or for delaying the display of the
thumbnail, are not clear, but perhaps it may
be simply a matter of time.
The video sitemap for this page is displayed below the video and may be copied or
downloaded from the link and edited to suit your purposes.
This page contains an FLV video being played through a Flash player.
The artist is Julie Kember from Sydney, Australia. While you're here,
check it out - it's a fantastic song.
Her debut album is also reviewed on the
Sugar and Stone page.
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Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
A Video Sitemap is an extension of the general Google sitemap protocol. As with
the standard XML sitemap, a video sitemap lists all the video content you have
on your site which enables Google to find and index them easily (hopefully).
