The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Using streaming video in your website is a good SEO strategy - Video SEO, or
VSEO, is not used anywhere near as much as it should be.
Not only does it provide your
visitors with something a little more visually stimulating than a standard web
page, but did you know it can also help with search engine optimisation?
Sure, you can upload your video to YouTube, become one of the many thousands
competing for recognition, and hope to achieve a good Google search result that way
(good luck with that!).
Why not add video to your own website, and optimise the page and the
video with the goal of
obtaining your own video search result.? Your video's SEO will further
improve your overall website SEO.
For example, if you Google "Julie Kember" (a singer/songwriter from Sydney,
Australia), you should see two video results about four or five down from the
top (click the first image to the right for a
screen capture). One of them is a YouTube video, but
the other is from justweb™ - a video that is
embedded in a page in which I wrote a review on Julie's new album, "Sugar &
Stone". The justweb™ video will also come up in the results if you
search for "Strongest Girl" (see
screen capture).
Further (at the time of writing), if you click the link that says "Video results for Julie Kember", you
should see the justweb™ video as the default video on that page
(click the second image to the right for a screen capture).
The point here is that the same thing can be replicated for any video - perhaps
one
about accounting, law, plumbing, chiropractic, building, car sales,
accommodation, real estate, etc. - as long as the
optimisation for the video and the video page is created correctly.
Nothing is 100% guaranteed, and of course, as with anything, it is not quite as
simple as just sticking a video on a web page and hoping for the best.
If you are interested in using streaming video to promote your product or
service in your own website, and how to make it as search engine friendly as
possible, please contact us today.
14.05.2009
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Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
Using streaming video in your website is a good SEO strategy - Video SEO, or
VSEO, is not used anywhere near as much as it should be.
Why not add video to your own website, and optimise the page and the
video with the goal of
obtaining your own video search result.? Your video's SEO will further
improve your overall website SEO.
