Web Site Design, SEO Sydney, Australia, Web Hosting, Search Engine Optimisation, Website Optimisation, Domain Registration, XHTML, CSS, Flash
Search Engine Optimisation
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Business Directories
You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.
Copywriting
A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.
Internet Trends
Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.
- Trends for 2007
- Internet Usage (2007-2008)
Basic Website Design Guidelines
Home Page
Your Home page should clearly indicate what the site is about. Provide top level web design development by having navigation on the first page, your logo, and tell the visitor what he can find on your web site.
It should be informative, and should prompt your visitor to act. The Home page is the place where the visitor decides what he/she will do: click on some of your links, or leave the site. If you have a discount, or if you offer some free service in attempt to make a contact with potential customers, make sure to provide link to that service on your home page.
Macromedia Flash
If you decide to implement flash intro on your first page, make sure to give the user possibility to skip the flash intro. The link “skip intro” should be outside of the flash, because you will force the visitor to wait until the Flash movie is loaded. If the Flash movie is large (over 60kb) it should also include a loading message. Flash should NEVER be the sole means by which a visitor navigates your website. If a sound track is included, it should be subtle, relevant to the movie, and be able to be controlled by an on/off button, and possibly a volume control.
Navigation structure
Place the navigation on the place where the people are used too look for it. Don’t experiment with the navigation! Web design development won’t progress without this. Keep the navigation system the same on ALL pages. Visitors are not ready to learn your site navigation system. Consistency is the most important thing here. You should focus your effort on building consistent rhythm across all pages of your site.
Font size
Your font size should be enough big so your text can be read without effort. There are many people who will not bother to read very small letters. Don’t lose your visitors because of font size. Optimal size seems to be about 10 - 12pt Verdana. Visitors should be able to read your text easily – break up big blocks of text in paragraphs to make them easier to comprehend.
Line Length
The length of a line of type should be comfortable to read. The optimal line length for printed materials seems to be about 10 to 12 words, or 60 to 70 characters. Somewhat shorter lines of about 40 to 50 characters may be more appropriate for larger displays. If the line is too long the reader must search for the beginning of it; if it is too short it will break up words or phrases awkwardly. This is the dilemma in using scaling web pages – i.e., pages that fill up the whole screen. Making people read blocks of text that go right across the screen is not recommended.
Creating emphasis
Creating emphasis is an important and integral part of designing and typesetting. Handled with taste and good judgment it can help direct and inform the reader. When these qualities are lacking, or someone feels that every word is important and must be emphasized in some way then your web page starts to look like a battlefield and becomes difficult to read!
Graphics
It’s well known that one picture worth more than million words. This rule applies on the Internet too. Do your best to show a clear, attractive photo of your product. If you offer a service, find a photo which will best describe it. However, be careful about file size. Don’t compress your photo to such a point that it becomes unclear, or rough. Using jpeg compression at about 20% should give a good result.
Gif vs. JPEG
Less experienced web designers many times use the wrong format to store their picture. Here are few guidelines which will help you avoid this common mistake:
- If your photo has small number of colours (less then 64) GIF will be better choice. Make sure however to reduce the palette size too. That is, if your image have10-15 colours only, reduce your palette to 16 or 32 colours.
- If your image contains text, GIF format should be your choice. JPEG uses a compression method which will cause text and edges to become blurry
- If you are saving a photograph – save it as JPEG. JPEG images can contain over 32 million different colours. That is much more than the human eye can see.
- If you want to incorporate large text into a photographic image, JPEG may be a good format to use. While the edges may still get blurred, danger of it becoming unreadable is slim. If you think your image is more important than the text, go ahead and use the JPEG format.
- The final tip is look at the image yourself using a good monitor – if it looks rough or blurry to you, it will look that way to others – if you can’t get it right yourself, learn how or ask someone who knows how to do it.
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Note the two examples at the left - you will see many examples of where people have used a jpeg image in the wrong place - it is obvious even to the untrained eye that the colour wash out ruins what may be a good image otherwise. |
Speed
Do your best to reduce the download time. We live in a busy world and people are not willing to wait a long time. Try to reduce the size of your graphics as much as possible without destroying the image. Images must look good, but the size (in KB) should be as small as possible. Ensuring you are using the correct file type (see GIF vs. JPEG above) will help you as well.
Test before publishing
Do your homework, and do it well. Your visitors will not bother to send you an E-Mail that some of your links do not work or that some of your images do not appear. Even if someone does, it is quite embarrassing. Perform spell and grammar checking. Remember that in many cases a visitor will build his opinion about you or your company based on your web site. When published, your site should not contain any “under construction” or “coming soon” messages. Bear all these details in mind and you will be successful in your Web Design/Development.
What they say about us
"We've been using the services of justweb for some six years now. We have always been impressed with their fast, efficient and friendly service...."
Phil Murrell
Dick Smith Investments
"Working with justweb has been an extremely positive experience. The result has exceeded expectations on every level. Our websites look great and work well, and we received numerous comments on how easy to use our websites are."
Nickola Smith
Smith Automotives Grp.
"I found justweb on the first page of my Google search. After deciding to use them for my new website, I found the service was prompt, professional and, most importantly for me, Rob was so great at guiding me through the whole process."
Tara Travers
Boda Wellbeing Centre
"I have never been disappointed. Since using the services of justweb, their quick response to and accurate interpretation of my instructions.... "
Michael Bach
Kacic Pty Ltd
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"fast, economical and professional web design for small to medium business enterprises"
