Use alt text, or alternative text, to help with search engine optimisation
SEO AustraliaSEO

Alternative text - image alt text HTML

Follow JustWeb on Twitter
Visit JustWeb's Facebook page

Follow Me on Pinterest

29 visitors are currently online at justweb®

WOMO review


Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.


Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.


Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

News, Blog and Article index page
The term "alt text" (alternative text) refers to an attribute in HTML code applied to images.

This attribute is one of many on a list of tasks you should do when building a website for three very important reasons:

1) using alt text helps with search engine optimisation
2) people with disabilities are assisted by the use of alt text, making your website more accessible
3) the alt text attribute is required if you are to comply with coding standards (W3C)

Mercedes CLS 350 Applying the alt text attribute is easy, as shown in the example below:

<img src="/images/mercedes-cls350.jpg" width="300" height="200" alt="Mercedes CLS 350" />

This code above shows the source/path of the image (img src="/image/), the name of the image file (mercedes-cls350.jpg), the height and width, and finally the alt text describing the image. Please note the above code shows the XHTML example with the closed img tag, as opposed to HTML 4 where no close is required (<something /> versus <something>). In the image above, I have also used a <title> which looks like this: title="Mercedes CLS 350" (place your mouse over the image to view).

Search Engine Optimisation

At this stage, Google cannot read what is in an image. If you have a photo of a car for example, Google has no idea it is a car. If you add descriptive text, Google can read that text, and assign a certain amount weight to the key phrase or word you use.

The file name is important also, and easy to alter. If the file name of you car photo is (eg) DSC2006.jpg, change the file name to something more relevant, such as motor-car.jpg, or even better, the actual make and/or model of the car (eg) mercedes-cls350.jpg (if of course your car photo is of a Mercedes CLS 350).


People who are vision impaired may use text-to-speech readers to browse your website. The reader program will pick up the alt text and tell the vision impaired visitor that there is an image of a car, and what sort of car it is.

Validated Coding

It is debatable whether validated coding may assist in search engine optimisation, however in my experience, that is the case. If a search engine crawler can find its way around your website and pages easier, surely complying with standards is worth the effort?

And, by complying with standards, it means the majority of people (who are familiar with valid coding) will be able to follow the HTML markup easier. Besides, it looks "cleaner", and is a lot neater and easier to work with.

To conclude, follow these basic rules:

Rename your image files to be relevant to the image - 2 or 3 words at most.

Use alt text to give your image readable and search engine friendly relevant text.

Try to use validated markup code (HTML, XHTML, etc).

You can check the validation for both your web pages and cascading style sheets (CSS) at the W3C website's HTML Validator and CSS Validator.

Has this article been helpful or interesting?
Why not share it with others? Simply place your mouse over the buttons below to select from a range of social media websites, and thanks for sharing.

Click here to make an enquiry   Follow JustWeb on Twitter

Rob - JustWeb


back to Newsletter Index

justweb® Newsletter Information
The articles throughout our website are ©2007-2020 justweb® and may not be reproduced without first seeking permission. If you want to be updated on a regular basis, please subscribe to our RSS feed.

Subscribe to the justweb® feed by email:

The content provided in this article is provided as is, and as such does not carry a warranty or guarantee by justweb® that it will provide results discussed. The article content provided is intended for informational purposes in order to introduce readers to new ideas, concepts, and/or reviews of new products and/or services. It is incumbent upon the reader to do further research before acting upon any advice or suggestions in this article. It is a condition of reading our articles that justweb® will not be held liable for any negative consequences that may result from the implementation of any information or purchases made as a result of reading this article.

Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^