The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Google's latest and greatest contribution to the online community is called
Google Wave.
The application is not currently available to the general public, but has been
distributed to developers for their input.
Google Wave has been developed by the same guys who created the widely used
Google Maps application, brothers Lars and Jens Rasmussen. Lars and Jen were
born in Denmark and educated in the USA, however they now work out of Google's
Sydney (Australia) office.
What is Google Wave?
Quite simply, it is a "cloud" application which Google hopes will replace
email, IM (instant messaging), and Rich Text documents (such as Word Docs etc).
Lars Rasmussen describes Google Wave as being:
"...equal parts conversation and document, where people can communicate and work
together with richly formatted text, photos, videos, maps, and more."
The brothers believe that email is essentially an outdated mode of
communication, which is understandable considering it was first used around 40
years ago.
Addressing developers recently, Lars said:
"Email mimics snail mail - you write a message and send it to one or more
recipients. Then a client program collates related messages into conversations."
Everyone knows how email works. You create a message, click send, and seconds or
minutes later the email arrives at its destination. You choose to reply quickly,
or later when time permits. Either way, the sender waits for a response.
Google Wave changes this, by "threading" communication, and allowing others to
participate as well - sort of like a combination IM and email message. All your
messages, which will be able to include Rich Text content such as images, video
etc, can be saved and archived for later retrieval.
For example, if I am communicating with a client via email and need information
regarding text for a page, if I email the client, I have to sit and wait for
them to reply. With Google Wave, I can open a line of communication in real
time, and even see my client type their response. If we need someone else's
input, we can include them in the "conversation" as well.
How will we use Google Wave?
Google Wave will be available "in the cloud". Cloud computing is where an
application is not installed on your machine, but on a remote server. You access
it just like you would on your computer, and create documents etc, but the base
application is remote. Google Gears is an
example of cloud computing.
Google will also be releasing an "API" for developers so third parties can
further enhance the application. They learned from Google Maps where originally
it was only accessible from Google, but then allowed developers access - which
is why you now see Google Maps embedded in a lot of websites.
Google Wave will apparently be available to developers from the start, which
means you could have a Google Wave application embedded in your website and
allow communication directly and instantly with potential customers, as well as
existing clients.
Preview
To preview Google's latest creation, please visit the
Google Wave website.
29.05.2009
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Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
Google's latest and greatest contribution to the online community is called
Google Wave.
