(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
results, contact us today about
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Spam is the colloquial term for junk mail which is delivered electronically.
Electronic junk mail can be sent by email, SMS (short message service), MMS
(multimedia message service), or IM (instant messaging).
Australia introduced anti-spam law in 2003, thus it is called "Spam Act 2003".
The Act does not distinguish between bulk emails or individual, "one off"
emails - our spam law covers both.
Even though the Act itself is just short of 60 pages in length, it can be
summarised, and explained, quite simply.
Australian anti-spam laws explained
1) The Act sets up a scheme for regulating commercial e-mail and other types of
commercial electronic messages.
This simply states the purpose of the Act.
2) Unsolicited commercial electronic messages must not be sent.
Quite simply, you must not send commercial messages to anyone unless they have
agreed to receive such messages from you. If you use a mailing list subscription
system on your website, you should ensure it has "opt-in" functionality. That
is, after the user adds their details, they receive a confirmation which they
must action. This prevents abuse of the mailing list subscription system.
3) Commercial electronic messages must include information about the individual
or organisation who authorised the sending of the message.
Any messages you do send should include the senders name, business name,
address, and contact information.
4) Commercial electronic messages must contain a functional unsubscribe facility.
All messages must provide a way for the recipient to unsubscribe from your
database. Once they have unsubscribed, you must not send them further messages.
Some systems may be setup as "opt-out" so you confirm the removal before it
5) Address-harvesting software must not be supplied, acquired or used.
This refers to software which "crawls" websites and "harvests" email addresses
for the purposes of adding them to a "spam list". Not only must you not use any
such software, but it is against the Act to even purchase, download or share
6) An electronic address list produced using address-harvesting software must
not be supplied, acquired or used.
Further to the previous point, you must not purchase any mailing list which has
been acquired using harvesting software. You've probably seen the emails
offering to sell you a CD-Rom with millions of email addresses? Guess where those
email addresses originated? If you do purchase and such databases, you must not
distribute that information - or use it yourself, or course.
Breaches of the Act may result in civil penalties and injunctions, however while the chance of an entity or person being prosecuted for sending spam at the moment is
slim, there are other very serious consequences to consider. For example, your
may be blacklisted, thus restricting your electronic communication.
Effecting the removal of a blacklisted domain from some of these databases can
be very difficult, and so the legislation
should be used as a guideline and any breaches should be avoided.
If you are a
legitimate Australian business and conducting yourself in a respectful manner towards
other Internet users, applying the legislation should not prove difficult or an
encumbrance upon your marketing strategy.
Please note: The Telecommunications Act 1997 contains relevant legislation that
can be applied to perpetrators as well.
The Australian connection
Don't think that if you are an Aussie business, but
you use an overseas account to send unsolicited email, you can get away with it.
The Act covers any Australian based business or individual, regardless of where
the spam originates.
Likewise, if your business has a branch in Australia, and
your (eg) United States based head office decides to spam your Australian
customers, your Australian management may be held responsible.
We are very lucky in Australia. Not only are our laws guarding against abuse of unsolicited electronic junk, but the majority of businesses here are mindful of how damaging
spam can be to a businesses reputation, as well as how annoying it is to people
to have to constantly monitor and remove unwanted messages.
The department responsible for enforcing Australia's anti-spam legislation is
the ACMA (Australian Communications and Media Authority).
There are several methods by which you can submit spam reports to the ACMA,
including downloading software developed by ACMA called SpamMATTERS which is
free to download and use. It works with both Microsoft Outlook and Outlook
Currently there are over 290,000 users registered who are helping to take action
against spammers, with over 41 million spam reports since the program became
Read what some of our clients have to say about justweb®
"We've been using the services of
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host