Google Adsense™ Click Fraud Prevention
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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the
justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that
more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of
Google™,
regardless if you have a
PPC strategy, your website may not be performing to
it's full potential. Talk to us
today about
web site
optimisation,
SEO, and how we can improve
your
organic search engine
optimisation with proven
website seo.
Copywriting
A good
copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see
professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a
Used Mercedes dealer.
Directories
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
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Are you worried about "click fraud"? If not, you should be! Even the most
innocent of actions could entice Google™ to terminate your account.
Imagine this scenario:
Someone (unknown to you) is looking for timber flooring. They visit your website
where you have some information about this subject, as well as some Google
Adsense ads. They don't see what they want on your page, but they see some very
interesting ads. So they click the first one. Nope, nothing there. Back to your
page to click another interesting ad. Let's say they click several ads in a very
short space of time and do not stay at the destination website very long at all.
This may be enough to flag the actions as suspicious, or even fraudulent -
unbeknown to the innocent "clicker", as well as you.
Scenario two:
Your competitor doesn't like you so they click ad after ad after ad. Besides
telling you what sort of person they are, this can get you banned as well.
Fear not - help is here in the guise of a very simple to install and use
program.
I urge everyone who has any Google Adsense™ ads to install AdLogger. It's free,
very easy to setup and use, and very, very effective. It will tell you from what
IP addresses your clicks come from, what pages the ads appear on, what the
destination address is, and, the most important feature, enable you to block
certain IP addresses or even ranges. You can even use it to block yourself to
prevent "accidental" clicks.
You can download
AdLogger from here, or if you need to have it installed and
setup, please ask us about pricing (the software is distributed for free under
the
GNU GENERAL PUBLIC LICENSE, however we bill you only for time we spend
setting it up for you).
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