The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
The favicon is a small image file that displays next to the URL area of your
Internet browser. It may also be called a shortcut icon, url icon, or a bookmark
icon.
Many sites use a favicon, particularly if the site has been built
professionally, however creating a bookmark icon is so easy, there is no reason
why every website should not display its own unique icon.
You can see the justweb™ favicon below:
In the browser, the favicon basically just adds a little "pizzazz" to your site,
as you can see from the image above.
However, another important reason to use a favicon (or bookmark icon) becomes apparent in
the
image to the right.
This is a bookmark, or favourites list using the Mozilla Firefox browser as an
example. Note how Google, E*Trade and justweb™ stand out because they have their
own branded icons, but bookmarks above and below those three sort of blend in
with the rest of the links?
A favicon can be animated as well, however it is not recommended to loop the
animation as it may become distracting or annoying to the viewer.
There are a number of ways to create your own favicon such as the numerous few
online services that enable you to build a custom icon using your own image
file, or simply from scratch with drawing tools. Two online examples are:
If you are comfortable working with graphics, or at least want to give it a try, you can download
some very flexible and
free software called IrfranView. The software has many more uses other
than creating icons, so download it and give it a try. Click the image below to
check out their website.
20.04.2009
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Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
The favicon is a small image file that displays next to the URL area of your
Internet browser. It may also be called a shortcut icon, url icon, or a bookmark
icon.
However, another important reason to use a favicon (or bookmark icon) becomes apparent in
the
image to the right.
