"Above the fold" is a graphic design concept that refers to the location of
an important news story or a visually appealing photograph on the upper half of
the front page of a newspaper. Most papers are delivered and displayed to
customers folded up, meaning that only the top half of the front page is
Thus, an item that is "above the fold" may be one that the editors feel will
entice people to buy the paper. Alternatively, it reflects a decision, on the
part of the editors, that the article is one of the day's most important. By
extension, the space above the fold is also preferred by advertisers, since it
is the most prominent and visible even when the newspaper is on stands.
The term can be used more generally to refer to anything that is prominently
displayed or of highest priority.
This term has been extended and used in web development to refer the portions of
a webpage that can be visible without scrolling.