Social Media Specialist or Chief Digital Officer - do you need one?
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The term "social media specialist" is not one which is in common use in Australia - yet.

However, even now it is a niche position that has been created with the advent and subsequent "power" of social networking websites.

In the not very distant past, company owners (or their employees) would spend valuable time attending business network meetings in order to generate new business and establish synergistic relationships.

Step into the 21st century!

Now we are literally bombarded with online social networking alternatives such as Twitter, Facebook, Linkedin, MySpace, Tumblr,, Digg, and Stumbleupon - to name but a few.

Social Media Specalist Understanding what all these sites are about and what value they can add to your business is the first hurdle. Once you understand the differences between them (and some differences are very subtle), you then have to decide which ones suit your company, and how to manage your online social networking strategy.

A social media specialist can bridge the gap between your knowledge of the new digital networking environment, and what is actually required to create a valuable asset for your company.

Other terms for a social media specialist have been coined, from the lofty title of CDO (Chief Digital Officer), down to the somewhat low-brow "geek marketer". A Convergent Media Specialist would no doubt have knowledge of social networking as well, but the job description is broader in its scope.

Clearly, a small to medium enterprise probably has to shuffle along and try and get their head around all these networking sites themselves, but larger companies must at least consider the need to hire an expert, or even a team.

SBS A great example of a company embracing the new networking world is the Australian SBS TV Network who have created a team dedicated to promoting the Network in social media.

One of the new team members, Andy Miller, managed to grow his former employer's (Triple J Radio) Facebook friends from 3000 to 70,000 in just under a year.

SBS marketing director Jacquie Riddell recently said:
"Direct marketing and new and social media channels are critical tools for establishing better connections with our sophisticated and diverse audiences. Traditional audiences are joining Twitter to continue the debate begun on television."
Look at what other people do, see what works for you and what you can handle, then help your website and your business by Twittering, Stumbling, Facebooking, Digging, and any other "ing" you can think of. Or think about hiring a social media specialist.

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Rob - JustWeb

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