Social Media Success - How to measure the success of your social media strategy
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Social Media Success - How to measure the success of your SM strategy

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The PR industry continues to look for a reliable way to measure social media ROI - they know they have to be there but where do all the hours go and was it all worth it?

One clearcut metric is viewer stats (of tweets, video, press releases, diggs, etc) - they are a surefire indicator of the popularity of a topic. But even without a lot of 'thumbs-up' on DIGG.com, you can still get to the top of Google Search for major, 'expensive' keywords. So views on a single website don't tell anything like the whole story.

A large percentage of tweets (more than 60%) contain brand names so you can also begin to measure online reputation and impact: analyse positive, negative and neutral mentions.

Here's a handy checklist from Ogilvy PR that might help you put together an ROI chart:

Blogs & Microblogs

Social Media Success

Videos & Photo Communities

Message Boards & Forums

Social Networks


How To Measure Social Media ROI - Case Study

Here's a Social Media Measurement Case Study from an Australian mobile game and application development company, Champagne For the Ladies.

Case Study: Champagne for the Ladies | Press Release: Coolest Girl In School

Champagne for the Ladies used NewsMaker to publish and distribute a press release about the company's new mobile game for girls, Coolest Girl In School, achieving outstanding results in both traditional and online media.
CEO, Holly Owen said:
"Because of the online coverage we received, Coolest Girl In School also gained traditional coverage in areas of the globe where I have no media contacts. I was a guest on Canada's most popular talkback radio show, and featured in newspapers like the Toronto Star and on Spanish news...

"Because my credibility as a game developer grew globally through the coverage... particularly the in-depth interviews conducted by industry leaders, I was also contacted directly by venture capitalists in Silicon Valley who had read about my game 'all over the net.' I could go on forever about how using NewsMaker transformed my business...

"From start to finish the whole process including writing and editing my release took me under two hours, involved no faxing and cost me under $100. Usually I spend four times that amount in my time alone."
Here's just some of the coverage - this does not include the large amount of material that doesn't show in online search results. The release was also published by Google News, Wotnews, Yahoo and other major aggregators and is still being picked up today, more than a year later. To see the coverage, please follow this link.

Article credit

This article was provided to justweb™ by Leila Henderson, Managing Editor, NewsMaker. To submit a free press release, click the banner below:

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Rob - JustWeb

08.01.2010
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