SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Directories
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer.
Internet Trends
Interested in current Internet trends?
We monitor traffic & usage statistics for justweb™,
and you may be surprised to find out how trends change over time.- Trends for 2007
- Internet Usage (2007-2008)
What is organic search engine optimisation?
Often abbreviated to simply SEO, this is what we do to make your site more visible in the main content area of search engines, or what is more commonly referred to as "organic results".
A simple graphic showing the different results areas in Google appears to the right. Of course, the organic results are the
"golden chalice", however "sponsored links" can be important too. The top
sponsored links, usually with a yellow background in Google, are reserved for
AdWords™ clients who either bid more for their keywords, and/or receive a
higher CTR (click through rate).
There are many aspects to SEO, from simply naming pages correctly and ensuring links can be followed, to creating and submitting articles linking back to your site. It is a well known fact that "content is King" - in other words, the more relevant content you have, and the more often you update your website, the better off you will be in the search engine results.
Website search engine optimisation can be far more effective in terms of ROI (return on investment) than a PPC (pay per click) campaign. Research sources in the I.T. industry have found that more than 80% of commercial website traffic is generated from the organic SERPs (search engine results pages) rather than PPC ads such as Google's AdWords™. This is why you should embark on an organic search engine optimisation campaign ASAP to improve the results where the majority of people actually click.
Site construction plays a key role in how well you will do in your quest to beat your opposition in the results as well. Your website designer should have an excellent understanding of how search engines work so the search engine optimisation can be built into your website from the start. It's not all simply a matter of adding a few keywords here and there!
Another important factor is how many websites link back to you, as well as the importance of the sites being linked from. For example, to achieve a higher PR (PageRank), you need to have lots of websites linking back to you, or perhaps a only a few higher ranked websites. To check your own site's PR, you can use any number of free Google™ PageRank checker websites. To see a guide on how many sites you need to link back to you to achieve a certain ranking, download our suggested PageRank values PDF document.
Following is a very brief guide to achieving search engine popularity. Please note that you must regularly perform checks and measures on your opposition in order to ensure your website stays "ahead of the pack". The only restriction to a successful SEO campaign is knowledge and budget. If you see a website design company or search engine optimiser displaying graphics where they achieved certain results, you had better manually check the result yourself because they fluctuate - and can do so even on a daily basis. Something that was #1 yesterday, could be #12 today.
SEO Essentials
The part about ensuring your always have "fresh" content by regularly updating your site with new copy is very important - in general, our customers who update their content regularly do better in the SERPs (search engine results pages).
Search engine optimisation FAQ's written by a Google Qualified specialist.
Often abbreviated to simply SEO, this is what we do to make your site more visible in the main content area of search engines, or what is more commonly referred to as "organic results".
A simple graphic showing the different results areas in Google appears to the right. Of course, the organic results are the
"golden chalice", however "sponsored links" can be important too. The top
sponsored links, usually with a yellow background in Google, are reserved for
AdWords™ clients who either bid more for their keywords, and/or receive a
higher CTR (click through rate).
There are many aspects to SEO, from simply naming pages correctly and ensuring links can be followed, to creating and submitting articles linking back to your site. It is a well known fact that "content is King" - in other words, the more relevant content you have, and the more often you update your website, the better off you will be in the search engine results.
Website search engine optimisation can be far more effective in terms of ROI (return on investment) than a PPC (pay per click) campaign. Research sources in the I.T. industry have found that more than 80% of commercial website traffic is generated from the organic SERPs (search engine results pages) rather than PPC ads such as Google's AdWords™. This is why you should embark on an organic search engine optimisation campaign ASAP to improve the results where the majority of people actually click.
Site construction plays a key role in how well you will do in your quest to beat your opposition in the results as well. Your website designer should have an excellent understanding of how search engines work so the search engine optimisation can be built into your website from the start. It's not all simply a matter of adding a few keywords here and there!
Another important factor is how many websites link back to you, as well as the importance of the sites being linked from. For example, to achieve a higher PR (PageRank), you need to have lots of websites linking back to you, or perhaps a only a few higher ranked websites. To check your own site's PR, you can use any number of free Google™ PageRank checker websites. To see a guide on how many sites you need to link back to you to achieve a certain ranking, download our suggested PageRank values PDF document.
Following is a very brief guide to achieving search engine popularity. Please note that you must regularly perform checks and measures on your opposition in order to ensure your website stays "ahead of the pack". The only restriction to a successful SEO campaign is knowledge and budget. If you see a website design company or search engine optimiser displaying graphics where they achieved certain results, you had better manually check the result yourself because they fluctuate - and can do so even on a daily basis. Something that was #1 yesterday, could be #12 today.
SEO Essentials
- optimise page filenames & directory structures
- ensure links can be followed by search engines
- ensure you have adequate content, or website copy - "text is KING"
- keep your website "fresh" by regularly adding content
- ensure meta tags are used in your "header" area
- check keyword integration and saturation (density)
- initiate a link strategy - one way, relevant links are best
- create & distribute articles linking back to your website
- start a monthly Google Adwords™ campaign
The part about ensuring your always have "fresh" content by regularly updating your site with new copy is very important - in general, our customers who update their content regularly do better in the SERPs (search engine results pages).
Search engine optimisation FAQ's written by a Google Qualified specialist.