Google Search Algorithm - minor update affecting search results - Search Engine Optimisation (SEO), SEO Australia
SEO AustraliaSEO

Google Search Algorithm - minor update affecting search results

Follow JustWeb on Twitter Visit JustWeb's Facebook page
34 visitors are currently online at justweb®

SEO Menu


SEO Awards

SEO

Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.

Copywriting

Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.

Trademarks

Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

As you may be aware, Google uses a search algorithm which it constantly updates in an attempt to provide search results that are more relevant to search queries.

In March its latest updates were revealed. Although the two updates seem quite minor (especially considering some of the changes we have experienced in the past), the new updates should make results easier to sort through, or at least help with relevance.

The first part of the update improves Google's knowledge of associated terms and concepts that may be related to a search query. In other words, results will start appearing that are relevant to a query, but may be broader in their subject matter.

Google Search Algorithm The second part of the update is more obvious, and related to the descriptions (or snippets of information) that appear under the blue headings in search results. Up until recently, these descriptions were restricted to only two lines of information.

However, now the length of the description will depend on the length of the query string, or the search you initiate.

For example, if you search for "website audits", the justweb™ results show two lines in the description.

But, if you search for "website audits to help with search engine optimisation and copywriting", note that the description is now three lines.

This can be seen even more clearly in a search for "julie kember strongest girl in the world free download". In the example, note how four separate snippets from different parts of the destination page have been included, where in each snippet the corresponding keyphrase has been bolded. 

This will enable a greater number of key words and phrases to be displayed in bold font, theoretically enabling a searcher to make a more informed decision about which site is more relevant to their query.

So, once again, it is very important to create unique, relevant content, and know what people search for and how they search in order to get the best result from your website.

Click here to make an enquiry   Follow JustWeb on Twitter


Rob - JustWeb

02.04.2009
Has this article been helpful?
Why not share it with others? Simply place your mouse over the button below to select from a range of social bookmark sites.

 

Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^