Deep Links - Use Deep Link Directories to help your SEO
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Deep Links - Use Deep Link Directories to help your SEO

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The majority of the links you receive from other websites will be linking directly to your home page - or the root of your website.

However, it is also very important for your search engine optimisation strategy to build up what is referred to as "deep links", or "deeplinks". That is, links that lead to pages in your site other than your home page.

Using justweb™ as an example, one of the services we provide is website auditing. Linking to the home page from another site (which mentions audits) is ok, but Google sees the link as being far more relevant (and ergo important) if it links to a WHOLE PAGE about website auditing, rather than one that simply mentions it in passing.

It is also logical to conclude that Google's algorithm would see it as unnatural if it finds too many links to the home page, and few (if any) deep links.

There are a great number of effective, easy and inexpensive ways to build up deep links.

You can use social book marking sites such as del.icio.us, Digg, Twitter, Facebook, Stumbleupon and many others to provide valuable links back to your pages, particularly if they may be of interest or help to others who will read them.

For example, if you are a website designer, you may choose to write an article on why websites should be constructed to comply with W3C standards, then link to it using some of the websites mentioned.

Deep Link Directories Also strongly recommended is to register your website with a business directory which allows you to deep link. A lot of business directories, particularly the ones offering free listings, restrict you to one link only - usually to your home page.

There are some, however, very useful directories that allow you to insert multiple links in your listing page or pages. These may often be referred to as "deep link directories".

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Rob - JustWeb

30.10.2008


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