(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
results, contact us today about
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
I recently asked Julie Kourtesis, a mumpreneur who started the niche website, Everything Boys,
to tell me a bit about her experience in starting an online business. Her online
shop specialises in everything you could possibly want for boys from newborns to about 8
In the 10 months since Everything Boys on-line store went live, I have learnt
so much about the Internet, starting an online business, eTailing and websites
in general, and I continue to do so on a daily basis!
I had a level of naivety and impatience starting out - I had a great idea to
start an a niche online store selling boys clothing, boys shoes, accessories,
and ”everything boys”, but I wanted it online NOW, so I thought it would all
just fall into place from there.
I had no idea about SEO (Search Engine Optimisation), Google Rankings, eCommerce, Pay Per Click, Pageviews,
Traffic/Visits, Bounce Rate, Back Links, the relevance of Social Media,
Blogging, more technical stuff like Meta Tags or H Tags (headline), Keywords, HTML, CSS or
Templates... the list goes on!
Starting with a budget of next to nothing, eagerness and a lot of passion - I
set about getting a website up and running. A friend was able to help in getting
our site sorted within the budget and fairly quickly. At the time, I had no idea
about the difference between a template website or one which is built from the
ground up. Ours happens to be a template site, with a Content Management System
back-end, with in-built shopping cart, which accepts payment via PayPal and
ships via Australia Post.
I bought a small SEO and Google Reference Book, which gave me a self-assurance in my
own ability to handle this side of the website. However, I have discovered along
the way that without the flexibility or functionality in the back-end of the site
for me to access, none of it is really relevant, or able to be implemented.
As the business grows, the customer base increases, sales are steady, newsletter
subscriptions are on the rise - I've felt quietly confident that all the things
that I've been doing, with my limited SEO knowledge, have been working. However,
my Google Ranking (results) hasn't much improved. I know the site has been indexed, as it
comes up in searches, but we're not near number one in many important searches.
Catch 22 kicks in right about now! Without more sales, the business doesn't
continue to grow, and for the business to continue to grow we need more sales! So
I have felt for some time that the business needed to take a step up, and the
first place we felt needed attention was our SEO and being found, and
prominently, in online searches.
Hence, the call to Rob at justweb®!
In a very short period of time, Rob has been able to identify some deficiencies
that I think I always knew deep down were there, but due to limits in the
budget, haven't had much chance to do anything about them.
One thing I have definitely learnt over the past 10 months, and had confirmed
in the time I have dealt with Rob, is that as a small business, it is critical to have
access to all your intellectual property - in our case, through the back-end of
our website. Relying on another person or business to make immediate changes, as
I require, is slow and inefficient. Other things I'm now more aware of is being
active in the management and implementation of our SEO; having a site
that's perfect for right now, and to build a good foundation for expansion as the
business grows. The functionality in the back-end of the site needs to give me a
level of access that doesn't limit me to just uploading or amending products.
Talk to somebody who knows, but also do your own research!
Everything Boys only has an on-line presence, and as such I am well aware that
it is our Shop Front. Our back-end therefore needs to support that, in order to
let me focus on the eTailing, rather than being bogged down by what it can't
Read what some of our clients have to say about justweb®
"We've been using the services of
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host