When your SEO builds links to your website, make sure they do not use someone else's trademark in the link text.
SEO AustraliaSEO

Registered Trademark Links

Follow JustWeb on Twitter
Visit JustWeb's Facebook page

Follow Me on Pinterest

152 visitors are currently online at justweb®

WOMO review


Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.


Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.


Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

News, Blog and Article index page
Recently, a local businesswoman, the sister of one of my clients, asked my advice on a search engine optimisation matter which she found quite disturbing.

She knew something "shonky" was going on, but didn't know what. The problem she described was that a new competitor to her National (trademarked) brand had quite quickly risen to a number two position in Google search results pages (SERPs) when her company name was used as a search term, even though nothing was visible on the competitor's website.

Trademark Registration Links
I suspected immediately why, and confirmed my suspicions once I ran a check on links going back to the competitor's website. The SEO company that the competitor had hired was using a registered trademark illegally in their anchor text (keyword link).

I can only imagine how this came about, but I can certainly guess. The competitor probably said to the search engine optimiser "Hey, we want to get near to 'ABC XYZ' company in Google results", and the optimiser just decided to link back using the registered trademark - even though the trademark was clearly marked on "ABC XYZ's" website.

This highlights a number of things you need to be aware of when optimising your website:

1) Ensure you use an ethical search engine optimisation company who does not employ "shonky" methods to achieve results. You can probably get an idea of their professionalism by the number of years they have been in business, and the number and type of businesses who are willing to vouch for them. That said, nothing beats talking to the optimiser and getting a feel for who they are. Make sure they not only "talk the talk, but also "walk the walk". In other words, listen closely to what they have to say, and make sure they can back up their statements with examples of real and competitive results.

2) If you are serious about your business, and plan on being in it for the long term, register a trademark. It may not prevent some people employing the linking strategy mentioned above, but it WILL put you in an excellent position legally to deal with anyone trying to trade off your business name and reputation - anywhere the trademark is registered that is.

3) When linking back to your website, use a mixture of linking text and URLs - both to your homepage AND internal pages (deep links).

Registerd Trademark
4) Under no circumstances trample on anyone's trademark. The competitor to the business in this article will be in trouble if they cannot remove all the links in which they are illegally using a registered Australian trademark.

5) Use a local SEO company, preferably someone who does not outsource overseas.

6) Your website is your "shop front" - make sure NOBODY damages your brand either online or in the real world.

7) Use a skilled and experienced commercial and IP lawyer for trademark advice and contract creation.

8) If you have registered a trademark, USE IT! No, seriously - many businesses seem to either don't use the trademark they registered, OR they use the trademark, but don't display the registered trademark symbol (®).

Has this article been helpful or interesting?
Why not share it with others? Simply place your mouse over the buttons below to select from a range of social media websites, and thanks for sharing.

Click here to make an enquiry   Follow JustWeb on Twitter

Rob - JustWeb


back to Newsletter Index

justweb® Newsletter Information
The articles throughout our website are ©2007-2020 justweb® and may not be reproduced without first seeking permission. If you want to be updated on a regular basis, please subscribe to our RSS feed.

Subscribe to the justweb® feed by email:

The content provided in this article is provided as is, and as such does not carry a warranty or guarantee by justweb® that it will provide results discussed. The article content provided is intended for informational purposes in order to introduce readers to new ideas, concepts, and/or reviews of new products and/or services. It is incumbent upon the reader to do further research before acting upon any advice or suggestions in this article. It is a condition of reading our articles that justweb® will not be held liable for any negative consequences that may result from the implementation of any information or purchases made as a result of reading this article.

Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^