Jump to - What is the JumpTo link which appears in Google SERPs snippets?
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Jump to - anchor relevant text to bookmarks

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Jump to (or Jumpto) links first appeared in Google SERPs (search engine results pages) in about September of 2009. However, they still do not appear very often in search results because, like Video SEO, people do not seem to be taking advantage of this handy little addition to the Google search algorithm.

In case you have not noticed "Jump to" links in search results, they refer to anchor text within a web page which links the visitor directly to a bookmark within your page (see example Jumpto image below).

Jump to links For example, you might have a page in your website all about the health benefits of ginseng, which may include information about using ginseng for assistance in the relief of stress, a source of antioxidants, a boost to the immune system, and so on and so forth.

But let's say that page is quite long, so at the top you would have anchor text bookmarked to the specific place on the page where certain information is placed, OR you may anchor certain keyword phrases within the first couple of paragraphs of the page.

If we use "stress benefits of ginseng" as the search phrase, Google displays the usual snippet of relevant information extracted from the page in the result, but so the visitor (once they have clicked the link) does not have to scroll down your page searching for their information, Google now adds the anchor text link within the snippet after the phrase "Jump to". When clicked, the page will automatically "jump" you to the exact place on the page. Cool, huh?

You can of course still click the title which takes you to the top of the page as per a normal link. See the image below for an example.

Jump to

The way to attract "Jump to" results is to have relevant anchor text somewhere near the top of your page, which then links to a relevant bookmark elsewhere on the page. As with everything to do with SEO, simply doing what is recommended does not guarantee a result - BUT, you have to be in it to win it.

Chiropractic problems results By the way, with regards to information pages, I advocate to all my SEO clients who have multiple products or services that they do not use one page for all their information. Or, if they do, simply summarise each product or service, then link the summary to a more detailed page which focuses on one area only.

For example, search in Google for "chiropractic problems". One of my clients comes up near the top with 7 separate pages (2 visible plus 5 more under the +) all related to specific chiropractic problems. Prior to us separating problems into individual pages, they did not appear in the first 10 pages of Google for that keyword phrase.

Now, instead of Google seeing one page about chiropractic problems, it sees 18. Plus, my client appears on page one of Google for the keyword "chiropractor".

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Rob - JustWeb

29.05.2010


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