Best Publicity in Print - Magazine Article Placement - Julie Kember Article
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Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Many businesses or people may never consider hiring a public relations firm.
However, for
music artists like Julie Kember, a PR firm is essential.
Sometimes it takes more than raw song writing talent and singing ability to make
it in "the biz".
An artist has to get their name out there anyway they can. It really is a
numbers game: the more people who hear you, or read about you, the more chances an
artist has to pick up new fans.
In the past year or so, Julie has performed for the troops in Afghanistan
(recording her travels on video for a short documentary on the Nine Network) and
has appeared live on numerous television shows such as Mornings With Kerri-Ann and
the Susie (Elleman) show.
One of her songs, Strongest Girl in the World, was also selected by the Seven
Network to run as a promo for their hit show Heroes. The promo (and song) was
so well received, the running was extended by several more weeks.
Julie has been interviewed countless times by journalists for both newspapers
and magazines, and now her latest appearance is in the free Sydney magazine, NINE
TO FIVE.
The publication, which also features Julie on the cover, has a readership of over
40,000 around Sydney, and is distributed mainly to commuters.
In the feature, which focuses on fashion, it mentions some background information on on Julie, as well as
her upcoming album launch for Sugar and Stone.
This is an example of some of the best publicity you can get in print. It
isn't simply an ad - it is a four page (five if you include the cover) story
about fashion, which cleverly slips in details about Julie, her music, and her new album.
All this great publicity would be near impossible to organise without the assistance of
a good public relations company working for you.
The magazine excerpts above are reproduced with the kind permission of NINE
TO FIVE magazine. For all advertising enquires, please contact:
NINE TO FIVE magazine is a valuable source of shopping, fashion, beauty, health,
food, travel and career advice for people living and working in Sydney.
Each issue is packed with essential reading. The new content is fresh and
pioneering. Readers are taken backstage at fashion shows, behind the scenes of
Sydney's hottest parties and shown the trade secrets when it comes to finding a
bargain.
Every week, readers will be treated to beautiful fashion shoots, tips and tricks
to looking and feeling good, reviews of the best restaurants and bars in town,
and hints for scoring that promotion.
The team at NINE TO FIVE combine style and affordability, and work hard to set
new standards.
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The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
Many businesses or people may never consider hiring a public relations firm.
However, for
music artists like Julie Kember, a PR firm is essential.
In the past year or so, Julie has performed for the troops in Afghanistan
(recording her travels on video for a short documentary on the Nine Network) and
has appeared live on numerous television shows such as Mornings With Kerri-Ann and
the Susie (Elleman) show.
Melinda Dunn - Sales Manager
