What is public relations? Simply put, it is brand engagement - a marketing investment in your organisation's reputation.
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What is public relations?

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PR. Public relations. It sounds so glamorous... But what is public relations exactly?

Every organisation has a good story to tell and, realistically, there is so much competition out there that if you want to grow your business, you have to regularly tell that story to your customers. You have to make sure that your business is as 'visible' as can be, that it is positioned in front of your target audience.

Public relations is a marketing investment that helps raise the public profile of an organisation over time, with the goal of creating a position of market leadership.

What is Public Relations PR particularly focuses on creating third party endorsement to add credibility to the messages communicated about an organisation, its products and/or services. PR firms do this by using a range of public relations tools like media relations, internal communication and online PR (social media, website, e-newsletters, etc.). The tactics used vary depending on the organisation's target market and objectives.

In simple terms, it's a matter of making sure that all the communication between the organisation and its customers is done effectively and with meaning and impact. To be most effective, it must be done in a proactive and repetitive way. Repetition is key in any PR program because it helps create impact and influence your customers.

For example, if you read about a business or a brand in a magazine once, you might not really pay attention to it or take action (e.g. buy their products). But if you read about them in a magazine, on Facebook, in an online forum and hear someone from the organisation speak at an event, only then it'll start having an impact on your awareness and attitude towards the organisation.

This is how PR adds value to an organisation; it helps people become aware of it and generates brand engagement.

Kim Larochelle - @Kim Larochelle
Account Director - Dennis Rutzou Public Relations

Suite 21, Chatswood Village
47 Neridah Street Chatswood NSW 2067 Australia
Telephone 02 9413 4244

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Rob - JustWeb

14.11.2011
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