Business Promotion - When and how should you promote your business in the aftermath of the GFC?
SEO AustraliaSEO

Business Promotion - Promote your business in the aftermath of the GFC

Follow JustWeb on Twitter
Visit JustWeb's Facebook page

Follow Me on Pinterest


91 visitors are currently online at justweb®

WOMO review

SEO

Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.

Copywriting

Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.

Trademarks

Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

News, Blog and Article index page
Although there is no 'one size fits all solution', the key questions confronting many business owners and managers are: when should they emerge from their GFC cocoon and start an aggressive marketing campaign or, perhaps even more importantly, how should they do it?

There has always been a popular belief that the most prudent approach to an economic downturn is to cut all expenditure, but most specifically, marketing costs.

However, many people strongly disagree with this philosophy and argue that if your competitors have followed this approach, there is a great opportunity to put your foot on your marketing spend pedal as you will acquire market share more cheaply under these circumstances than in times of prosperity.

Business Promotion A major difficulty faced by managers and business owners is that, even if they think the time is right to raise their profile in the crowded market, they don't know where they should put their dollars.

Many make the mistake of thinking of promotional activities in separate silos and do not see the big picture of communication with its different elements.

In fact, the discipline that I come from, that is 'public relations', is the umbrella heading that looks at all the communication activities of an organisation and how they can synergistically work with each other.

There is general confusion that public relations only amounts to the generating of favourable media coverage. Although this is an important component, public relations involves much more.

At Dennis Rutzou Public Relations, we define public relations as the 'management discipline of communication', which means first and foremost the communication function of an organisation must be carefully planned to ensure that it is working towards achieving defined and agreed objectives.

In addition to media coverage, the online environment is one of the tools of communication, which must also be integrated within the public relations planning and activities for an organisation.

In fact, we have a section in every public relations proposal we prepare for all new clients called 'online public relations'. It looks at how the communication value of their website can be improved with new content, improved copy and optimisation, social networking, regular e-newsletters to stakeholders and other means of improving the effectiveness of online communication.

It is important to ensure that the website is integrated with the other PR activities that are being implemented to ensure a consistency of language and theme.

A PR program is built around the credible key messages that describe the organisation, its services, experience and expertise. They are the phrases that are used in media releases, articles, websites, speeches and presentations, brochures and so on.

The repetition of those credible key messages comes from a sound theoretical base aimed at building recall by the target audiences.

One of the advantages that we bring to the public relations function for clients is that we are outside their organisation and have an objectivity about the organisation and its services, as well as being charged with the responsibility of implementing the overall PR program.

So my advice about when and how you should start promoting your business is: now! And more precisely, start with public relations as the most potent tool in the tool box.

Dennis Rutzou, MPRIA

PR Firm Dennis Rutzou Public Relations Pty Ltd

Telephone: 02 9413 4244 (International: +61 2 9413 4244)
Facsimile: 02 9413 4263 (International: +61 2 9413 4263)
E-mail: greatpr@drpr.com.au | Website: www.drpr.com.au

Street Address:
Suite 21, Chatswood Village 47 Neridah Street Chatswood NSW 2067 Australia

Click here to make an enquiry   Follow JustWeb on Twitter


Rob - JustWeb

30.11.2009
Has this article been helpful?
Why not share it with others? Simply place your mouse over the button below to select from a range of social bookmark sites.

 

Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Looking for the world's best knife sharpeners? Click here for more infiormation about the Kleva Range.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^