Quality Score

Google uses an algorithm to assign a quality score to its Google AdWords program. It uses this score to decide a number of factors, such as where your ad will be positioned in relation to other ads, and how much you will actually pay for your ad.

As with all Google algorithms, they do not reveal the complexities of the formula, however we can sure of several things which influence the quality score:

• The title of the ad
• The text within the ad (description)
• The clickthrough rate

However, what you may not know is that for some time now, Google has factored into its quality score algorithm the page your ad links to, commonly referred to as the "landing page".

If your landing page does not match your ad, whether it be because the content (copy) is irrelevant to the ad, or even worse, there is no text on the page (such as in Flash websites and sites which use images as their structure), your quality score will be low, and you will pay more than you should to achieve better results.

With regards to your ad, obviously the better the creative, the better off you will be. Your ad title should be compelling and engaging, and your ad content (description) should be interesting and entice potential customers to click YOUR ad - not your those of your competition.

Even if you doubt the existence of the Google AdWords Quality Score, just think about it for a minute:

• You have an engaging ad title
• Your ad copy is catchy, and enticing
• The page visitors land on provide an easy and painless way to convert them to customers through a call to action

Its not complicated is it? Its simply a matter of good ad management really.

If your pay per click ad management company has not discussed these issues with you, perhaps you need to change providers.

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justweb^® partners with Advantate, an experienced and proactive Pay Per Click Advertising company who actually does care about your conversions. Their very simple management fee structure (three levels only), and their highly skilled ad managers ensure you will get the best possible service, conversions and reporting.

Another fact why justweb^® chose to partner with one of Australia's largest online businesses - Melbourne IT - to provide pay PPC Management services, and aims to provide small to medium businesses with cost effective Pay Per Click packages.

For more information about how our PPC partner can help to grow your business, please visit our Pay Per Click Advertising page, or simply complete our enquiry form.

News

justweb^® is pleased to welcome the following new clients: Glason (high pressure water cleaning and cleaning products), The Logo Works (hi-vis workwear and uniforms), and PawsAbout (dog grooming  pet products).