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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the
justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that
more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of
Google™,
regardless if you have a
PPC strategy, your website may not be performing to
it's full potential. Talk to us
today about
web site
optimisation,
SEO, and how we can improve
your
organic search engine
optimisation with proven
website seo.
Copywriting
A good
copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see
professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a
Used Mercedes dealer.
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Google uses an algorithm to assign a
quality score to its
Google AdWords
program. It
uses this score to decide a number of factors, such as where your ad will be
positioned in relation to other ads, and how much you will actually pay for your
ad.
As with all Google algorithms, they do not reveal the complexities of the
formula, however we can sure of several things which influence the quality
score:
- The title of the ad
- The text within the ad (description)
- The clickthrough rate
However, what you may not know is that for some time now, Google has factored
into its quality score algorithm the page your ad links to, commonly referred to
as the "
landing page".
If your landing page does not match your ad, whether it be because the content
(copy) is irrelevant to the ad, or even worse, there is no text on the page
(such as in Flash websites and sites which use images as their structure), your
quality score will be low, and you will pay more than you should to achieve
better results.
With regards to your ad, obviously the better the creative, the better off you
will be. Your ad title should be compelling and engaging, and your ad content
(description) should be interesting and entice potential customers to click YOUR
ad - not your those of your competition.
Even if you doubt the existence of the Google AdWords Quality Score, just think
about it for a minute:
- You have an engaging ad title
- Your ad copy is catchy, and enticing
- The page visitors land on provide an easy and painless way to convert
them to customers through a call to action
Its not complicated is it? Its simply a matter of good ad management really.
If your pay per click ad management company has not discussed these issues with
you, perhaps you need to change providers.
justweb™ partners with Advantate, an experienced and proactive Pay Per Click
Advertising company who actually does care about your conversions. Their very
simple management fee structure (two levels only), and their highly skilled ad
managers ensure you will get the best possible service, conversions and
reporting.
Another fact why
justweb™ chose to partner with Advantate is that the company was
formed by two of Australia's largest online businesses (Melbourne IT and Fairfax
Digital) to provide small to medium businesses cost effective Pay Per Click
Management.
For more information about how Advantate can help to grow your business, please
visit our
Pay Per
Click Advertising page, or simply complete our
enquiry form.
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