Quality Score - your AdWords quality score can be affected by your landing page
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Quality Score

If you don't know what the Google Quality Score is, you need to read this article. If you are not rating at least a 7/10, you are probably paying too much for your AdWords keyword phrases, resulting in a lower ROI.

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Google uses an algorithm to assign a quality score to its Google AdWords program. It uses this score to decide a number of factors, such as where your ad will be positioned in relation to other ads, and how much you will actually pay for your ad.

As with all Google algorithms, they do not reveal the complexities of the formula, however we can sure of several things which influence the quality score:

Quality Score
However, what you may not know is that for some time now, Google has factored into its quality score algorithm the page your ad links to, commonly referred to as the "landing page".

If your landing page does not match your ad, whether it be because the content (copy) is irrelevant to the ad, or even worse, there is no text on the page (such as in Flash websites and sites which use images as their structure), your quality score will be low, and you will pay more than you should to achieve better results.

With regards to your ad, obviously the better the creative, the better off you will be. Your ad title should be compelling and engaging, and your ad content (description) should be interesting and entice potential customers to click YOUR ad - not your those of your competition.

Even if you doubt the existence of the Google AdWords Quality Score, just think about it for a minute:

Its not complicated is it? Its simply a matter of good ad management really.

If your pay per click ad management company has not discussed these issues with you, perhaps you need to change providers.

Our Adwords Partner is an experienced and proactive Pay Per Click Advertising company who actually does care about your conversions. Their unique solutions have been used to provide effective PPC advertising and tracking to the following companies:

For a free Adwords keyword analysis and proposal for your site or for more information about how our PPC partner can help to grow your business, please complete our enquiry form, or call today for a friendly chat.

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