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(Search Engine Optimisation)
Statistics show us that more than 80%
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google
regardless if you have a PPC
strategy, your website may not be performing to
it's full potential. For experienced, proven
results, contact us today
, SEO, and how we can improve
your organic search engine
optimisation with proven
A good copywriter
knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer
website copy for a Used Mercedes
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb®
trade mark, please read our
How many times have you clicked on a Google ad (sponsored link) and once you
arrive, you're asking yourself "where do I go, or what to do I do from here
It surprises me the number of professional pay per click companies who either
give their customers no advice, or perhaps worse, bad advice with regards to optimising their
website to generate higher conversions
, whilst at the same time increasing their
Google AdWords "quality score
These are the elements of an effective ad:
- Relevant, engaging ad title
- Relevant, engaging ad text
These are the elements of an effective ad landing page:
- Landing page optimization which matches the ad text, but with more detail
- Very clear call to action "above the fold", including a means of contact
- Any specials or offers should be easily visible
- Link through to the main website in case the visitor wants even more information
The beauty of a landing page is that the visitor is already interested
product or service. They have actively sought you out by performing a search and
clicked on your ad. They are half sold already.
You then need to "close the sale" by providing a little more information about
you, your product and/or service, and perhaps a further incentive to use your
business. Lastly, of course an easy to see and understand call to action is an
If you force the visitor to click around your website trying to find what it was
they were looking for in the first place, your conversions will be lower than
they should - plus it is likely your quality score will be affected.
if you are with the wrong pay per click management company, they probably don't care - they still get their management fee
But YOU should care - YOU are one who will be paying more for useless clicks,
and paying more for your ads to appear higher up in the results because of a lower
If you use Google AdWords, whether you manage them yourself or you pay a company to
manage your campaigns for you, see if your ad destination (landing page) falls
into the following categories, rated from worst to best.
Does your pay per click ad direct visitors to:
- a Flash only website or a page with no text at all | Comment: forget about it!
- your home page | Comment: try harder!
- a sub page, but it does not match the ad | Comment: why bother?
- a sub page relevant to your ad, but it is a page within your normal website | Comment: getting closer...
- a "stand alone" landing page which matches your ad, and does not overwhelm the visitor with too much information. It also
provides a clearly visible call to action | Comment: NOW you've got it!
Our Adwords Partner is an experienced and proactive Pay Per Click Advertising
company who actually does care about your conversions. Their unique solutions
have been used to provide effective PPC advertising and tracking to the
For a free Adwords keyword analysis and proposal for your site or for more
information about how our PPC partner can help to grow your business, please
, or call today for a friendly chat.