Google Adwords Landing Page Design - Pay Per Click
Google Adwords Landing Page Design
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(Search Engine Optimisation)
Statistics show us that more than 80% of
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organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
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A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Attracting visitors to your website is nowhere near as hard as converting
those visitors to sales - or at least to sales leads.
A carefully crafted landing page should increase your chances dramatically -
perhaps even doubling your current conversion rate.
If a visitor clicks an ad for a specific product or service, and they are
confronted by a mass of links, text, imagery, and unrelated information, the
chances are they will hit the back button almost immediately.
What is the purpose of your landing page?
After arriving at your website from a specific ad, you want a visitor to either
register for more information, or make a purchase very soon after arriving. This
is by definition a "conversion".
The landing page needs to convince visitors to either convert, or at least stay
a while so you have more opportunity to convert them (to a sale or lead).
Some points a visitor considers almost straight after landing on your page are:
Have I arrived at the right website?
Should I leave now or continue?
Can I trust this business?
Will this be quick or waste my time?
After your landing page has (hopefully) addressed these obstacles, it then has
to convince the visitor that what you are selling is what they want.
Your copywriting and other page elements are very important and now come into
Selling points of your product or service should be clearly visible
"above the fold" (in view as soon as the page loads), and further product information should be available further down the page
Other elements to consider are:
Graphics and media content (video, audio, imagery etc.)
Previous customer testimonials
Don't weigh your page down with irrelevant or distracting page elements. Don't
forget anyone looking at this page has already viewed your ad, and they are
interested in your product.
If your ad is a text based "Sponsored Link" (eg, Google Adwords), make sure the
ad heading is obvious on your landing page. Alternatively, if your ad is
graphical or video based, ensure the creative is the same or similar on the
Landing page management
In order for you to manage your landing page, there are some important steps you
You should be able ascertain if it works for you. To do that, you first need to
define what you want to achieve with your page. This may be as simple as signing
up for more information or a newsletter, to an immediate sale of a product - or
Ascertain what people are actually looking for (as opposed to guessing what they
look for) and target those searches. It is very important that you landing page
stays true to this target - if you are selling subwoofers in your ad, make sure
that you page doesn't start off with iPod speakers.
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