Web 2.0 and Blogs - Web site design business based in Sydney, Australia - we develop simple, economical and functional web sites with easy navigation and effective seo.
SEO AustraliaSEO

Web 2.0 and Blogs

Follow JustWeb on Twitter
Visit JustWeb's Facebook page

Follow Me on Pinterest


58 visitors are currently online at justweb®

WOMO review

SEO

Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.

Copywriting

Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.

Trademarks

Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

News, Blog and Article index page
Web Logging, or "Blogging" as it is more commonly referred to, is part of the next evolution of the Internet, Web 2.0 - and if you're not already doing it, get on board now - it can have great search engine optimisation benefits for your website, and increase your "reach" as far as being recognised as an expert in your field.

There are, however, some basic guidelines you should adhere to when setting out on your blogging journey.

1) Write your own blog entries - your own style and experience will show through.

2) Ensure your blog is predominantly about your own expertise, or experience.

3) Don't make your blog sound like an ad for your business. Use it as a means to promote your business for sure, but in a more subtle way - blog entries should be helpful, about your life experience, or basically diary style articles. They should entertain, empower, or enrich the readers' own life (or business).

4) Posts should be made on a very regular basis. This is not only to ensure there is always fresh content for readers, but so search engines keep coming back, thus bringing more traffic and better search results.

5) Blogs usually encourage comments - negative comments may be hard to accept, however they should be left (unless of course they breach common decency or local laws). Besides, if someone places a harsh, or undeserving comment, other readers, or even the blog owner, may subsequently refute the comments.

6) All employees should be involved in the blogging process. Everyone has something to offer, and adding a blog entry at least once a week should not be too difficult a task. If you have 6 staff members, that's 6 to 12 entries per week - that's a LOT of content!

7) To ensure consistency of purpose, there should be a Blog Guideline written so staff have set parameters. For example:

- Staff may not use expletives
- Staff shall not bring the company into disrepute
- Staff must make at least one blog entry per week, etc etc.

8) Creating a Blog on an established blogging website (such as https://www.blogger.com/start) can help with initial traffic by inserting your presence into an existing community. For that matter, MySpace (http://www.myspace.com/) could be used to promote a business as well, depending on the business of course. MySpace has it's own inbuilt blogging system, but is more oriented towards personal accounts rather than business. That doesn't mean to say you can't use it to promote a business - you just have to go about it the right way.

9) Some example blogs to look at:
- http://www.australiansmallbusiness.net.au/
- http://www.dilanchian.com.au/
- http://www.smh.com.au/blogcentral/

If you want to know more about blogs and what Web 2.0 means for you, please contact justweb today for further information.

Has this article been helpful or interesting?
Why not share it with others? Simply place your mouse over the buttons below to select from a range of social media websites, and thanks for sharing.



Click here to make an enquiry   Follow JustWeb on Twitter


Rob - JustWeb

30.11.2008


back to Newsletter Index

justweb® Newsletter Information
The articles throughout our website are ©2007-2017 justweb® and may not be reproduced without first seeking permission. If you want to be updated on a regular basis, please subscribe to our RSS feed.

Subscribe to the justweb® feed by email:



DISCLAIMER:
The content provided in this article is provided as is, and as such does not carry a warranty or guarantee by justweb® that it will provide results discussed. The article content provided is intended for informational purposes in order to introduce readers to new ideas, concepts, and/or reviews of new products and/or services. It is incumbent upon the reader to do further research before acting upon any advice or suggestions in this article. It is a condition of reading our articles that justweb® will not be held liable for any negative consequences that may result from the implementation of any information or purchases made as a result of reading this article.



Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^