The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
There was a time before the internet when the acronym PR was instantly
recognised as meaning public relations, rather than "page rank".
So what impact has the web had on the practice of public relations?
To the team at Dennis Rutzou Public Relations,
the online environment is another means of communication, which must be
integrated within the public relations planning and activities for an
organisation.
In fact, DRPR now includes a section in every public relations plan they prepare
for all new clients called 'Online Public Relations'. It looks at how the
communication value of their website can be improved with new content, improved
copy and optimisation, social networking, regular e-newsletters to stakeholders
and other means of improving the effectiveness of online communication.
It is important to ensure that the website is integrated with the other PR
activities that are being implemented to ensure a consistency of language and
theme.
A PR program is built around the credible key messages that describe the
organisation, its products and services and are the phrases that are used in
media releases, articles, websites, speeches and presentations, brochures and so
on.
The repetition of those credible key messages comes from a sound theoretical
base - it is the aspect that is aimed at building recall by the target
audiences.
DRPR sees a lot of websites and without a doubt the worst element of the majority
is the poor copy that is used to describe the organisation and what they do.
One reason is that those who are usually responsible for writing the content of
the website work inside the organisation and therefore can't see the 'wood for
the trees'.
As a result, the written and visual content of the website lacks the integrated
approach a PR firm can bring and is often totally different from all the
other communication elements of the organisation.
On the other hand, as public relations consultants, Dennis Rutzou Public
Relations is outside the organisation and has objectivity about the
organisation, their products and services, as well as being charged with the
responsibility of implementing the overall PR program. They are also experts in
writing copy that is informative, engaging and/or entertaining.
So next time you see the acronym PR don't think page rank, but how a planned
public relations program can make your online activities work much more
effectively to build your image, brand and stimulate sales.
Dennis Rutzou, MPRIA.
For more information about how an effective public relations campaign can help
your business, please contact:
Street Address:
Suite 21, Chatswood Village 47 Neridah Street Chatswood NSW 2067 Australia
20.03.2009
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Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
There was a time before the internet when the acronym PR was instantly
recognised as meaning public relations, rather than "page rank".
In fact, DRPR now includes a section in every public relations plan they prepare
for all new clients called 'Online Public Relations'. It looks at how the
communication value of their website can be improved with new content, improved
copy and optimisation, social networking, regular e-newsletters to stakeholders
and other means of improving the effectiveness of online communication. 
DRPR sees a lot of websites and without a doubt the worst element of the majority
is the poor copy that is used to describe the organisation and what they do.
Dennis Rutzou Public Relations Pty Ltd
