The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
One way to keep your customers coming back is to regularly keep in touch.
Let them know you are still "alive" and actively supporting them. In order to do
this, you need good quality email marketing software.
I use online software called
1-2-All Email Marketing software which has many fantastic and useful
standard features, plus additional options and add-on modules. Just some of the standard
features are:
Personalised emails
How much more effective is it to receive an email that looks like it is addressed to you
personally - eg, "Dear Rob", rather than "Dear Subscriber"?
Bounce management
What happens if people change email addresses? In a lot of software, this has to
be managed manually. Not with 1-2-All - it has "automatic bounce management", so
you can set the number of bounces, after which the "dead" email address is
automatically removed.
Wonder if people actually read your email?
1-2-All has full statistical analysis tools that allow you to see:
how many people read your email
how often the email was read
which links they clicked on
how often the links were clicked
how many bounces you had
who unsubscribed
You can also export this analysis into a number of different formats to
determine exactly how effective your campaign was.
Make sure people can read your email
Have you ever received an email that was hard to read because it had a lot of
code showing, or just looked like a big mess? Usually that's because you have
received a poorly formatted HTML email, or your system blocks HTML emails.
1-2-All fixes that - it has the ability to send "mime type" emails. That is, you
create both a HTML version AND a text version, but the recipient only receives
the version they can read.
Don't know how to create HTML emails?
With 1-2-All it's simple - it has a built in WSIWYG editor. If you can use Microsoft
Word, you can use this editor. You can also purchase easy to use templates so
your newsletters have that professional look and feel.
Need different lists? Do you have a need for more than one list, and for that matter, more than one
admin? No problem! 1-2-All allows multiple admin logins and multiple lists. For
example, you may have an office in Kogarah and another in Parramatta. You can
have the two separate client lists so you can not only personalise the emails,
but regionalise them too. You might also want to include a signup on your website,
separate to your actual client mailing list.
These are only a few of the features of this software. I use it, and many of my
clients use it too. You have nothing to lose either as they have a free 30 day
trial.
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Read what some of our clients have to say about justweb™:
"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
One way to keep your customers coming back is to regularly keep in touch.
Let them know you are still "alive" and actively supporting them. In order to do
this, you need good quality email marketing software.
How much more effective is it to receive an email that looks like it is addressed to you
personally - eg, "Dear Rob", rather than "Dear Subscriber"?
1-2-All has full statistical analysis tools that allow you to see:
