Web Site Design, SEO Sydney, Australia, Web Hosting, Search Engine Optimisation, Website Optimisation, Domain Registration, XHTML, CSS, Flash

Website optimisation

SEO

(Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.

Directories

You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.

Copywriting

A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.

Internet Trends

Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.
- Trends for 2007
- Internet Usage (2007-2008)

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Domain Hijack - What is domain hijacking?

News and Article index page This article isn't about the TRUE definition of "domain hijack" (someone takes over a domain your already own), however is is relevant and an issue that needs to be addressed, particularly when domains are so cheap and easy to register these days. I can't stress enough the importance of safeguarding your business name and intellectual property.

For many years unscrupulous opportunists have trolled the Internet looking for businesses, both well known and not, checking for unregistered misspellings, or similar domain names.

domain hijacking One such example is the Woolworths owned Dick Smith Electronics. Their main website is dse.com.au, however it was discovered last year that another version of their business name had not been registered by the company, and had been turned into a pornography portal (if you can guess the address, don't go there - you've been warned!!).

For the sake of a paltry $20, look at the embarrassment, possible lost business, and extra traffic diverted to a website like this that could have been avoided if the domain in question had simply been registered by the company.

Another example is www.blogspot.com - the Google™ owned community blogging website. Check out this very simple typo alternative address: http://www.blogsopt.com (note: don't reward them by clicking on any links - they more than likely get paid for clicks).

Another way this can happen is if you let a domain name expire - there are websites where you can add yourself to an "expression of interest" list just waiting for names to expire so you can "pounce" if they become available, then capitalise on their past traffic and rankings.

My advice is:

1) ALWAYS try and register the .com version of your domain name (if you are an Aussie business with a .com.au)

2) If there is a common misspelling or typo for a word in your domain, register that as well

3) Register, if possible, other TLD's to safeguard your business into the future - eg, .net, .net.au, .mobi etc.



If you require advice regarding registration of an appropriate domain, please don't hesitate to contact me, or if you are in need of sound intellectual property advice, please contact Noric Dilanchian (Intellectual Property Lawyer) and let him know  you came via justweb :).

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DISCLAIMER:
The content provided in this article is provided as is, and as such does not carry a warranty or guarantee by justweb that it will provide results discussed. The article content provided is intended for informational purposes in order to introduce readers to new ideas, concepts, and/or reviews of new products and or services. It is incumbent upon the reader to do further research before acting upon any advice or suggestions in these articles. It is a condition of reading our articles that justweb will not be held liable for any negative consequences that may result from the implementation of any information covered in our content or help guides.




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Web Site Optimisation

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