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SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Directories
You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.Copywriting
A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.Internet Trends
Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.- Trends for 2007
- Internet Usage (2007-2008)
Deep Link - Deep Linking strategies to promote your website
Deep Linking is the act of linking to a page within your website other than
your home page. For example, if I am writing an article, adding to a blog, or
something similar about copywriting, rather thank linking to the home page (www.justweb.com.au), I
would directly to the relevant page within my site, in this case
it might be
http://www.justweb.com.au/newsletter/copywriting.html.
That is what is termed a "deep link".
Further, whereas having an incoming link is good, what is even more effective is having an incoming link using relevant anchor text. Read more about "anchor text".
Certainly you should have as many backlinks to your website as you can, but where possible, you should also use deep links. Search engines find this more "natural" as well. It is, after all, part of the original web architecture design. However, some websites, forums, blogs, etc. ban the use of deep linking.
According to the World
Wide Web Consortium
Technical Architecture Group, "any attempt to forbid the practice of deep
linking is based on a misunderstanding of the technology, and threatens to
undermine the functioning of the Web as a whole".Not only that, if you don't employ a deep link strategy, you are doing yourself (and your website) a grave disservice!
So the next time you are out there blogging, or adding a comment to another site, or simply exchanging links, remember a "deep link" to a relevant page in your website is going to help with your SEO strategy.
PLEASE NOTE:
This article applies only to linking to website pages YOU own. If you wish to deep link to someone else's website pages, it would be recommended you first seek their permission to avoid any possible legal ramifications.
If you don't have an SEO strategy yet, give me a call and I'll do my best to add value to your website.
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