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Deep Link - Deep Linking strategies to promote your website

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News, Blog and Article index page
Deep Linking is the process of linking to a page within your website other than your home page. For example, if I am writing an article, adding to a blog, or something similar about copywriting, rather than linking to the home page (www.justweb.com.au), I would link directly  to the relevant page within my site - in this case it might be http://www.justweb.com.au/newsletter/copywriting.html.

That is what is meant by the term "deep link".

Further, whereas having an incoming link is good, what is even more effective is having an incoming link using relevant anchor text. Read more about "anchor text".

W3C Certainly you should have as many backlinks to your website as you can, but where possible, you should also use deep links. Search engines find this more "natural" as well. It is, after all, part of the original web architecture design. However, some websites, forums, blogs, etc. ban the use of deep linking.

According to the World Wide Web Consortium Technical Architecture Group:
any attempt to forbid the practice of deep linking is based on a misunderstanding of the technology, and threatens to undermine the functioning of the Web as a whole
Not only that, if you don't employ a deep link strategy, you are doing yourself (and your website) a grave disservice!

So the next time you are out there blogging, or adding a comment to another site, or simply exchanging links, remember a "deep link" to a relevant page in your website is going to help with your SEO strategy.

PLEASE NOTE:
This article applies only to linking to website pages YOU own. If you wish to deep link to someone else's website pages, it would be recommended you first seek their permission to avoid any possible legal ramifications.

If you don't have an SEO strategy yet, call justweb™ today and let us show you how we can add value to your website.

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Rob - JustWeb

30.11.2008


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