Deep Link - Deep Linking strategies to promote your website
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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Deep Linking is the process of linking to a page within your website other than
your home page. For example, if I am writing an article, adding to a blog, or
something similar about copywriting, rather than linking to the home page (www.justweb.com.au), I
would link directly to the relevant page within my site - in this case
it might be
http://www.justweb.com.au/newsletter/copywriting.html.
That is what is meant by the term "deep link".
Further, whereas having an incoming link is good, what is even more effective is
having an incoming link using relevant anchor text. Read more about "anchor
text".
Certainly you should have as many backlinks to your website as you can, but
where possible, you should also use deep links. Search engines find this more
"natural" as well. It is, after all, part of the original web architecture
design. However, some websites, forums, blogs, etc. ban the use of deep linking.
any attempt to forbid the practice of deep
linking is based on a misunderstanding of the technology, and threatens to
undermine the functioning of the Web as a whole
Not only that, if you don't employ a deep link strategy, you are doing yourself
(and your website) a grave disservice!
So the next time you are out there blogging, or adding a comment to another
site, or simply exchanging links, remember a "deep link" to a relevant page in your website is going to help
with your SEO strategy.
PLEASE NOTE:
This article applies only to linking to website pages YOU own. If
you wish to deep link to someone else's website pages, it would be
recommended you first seek their permission to avoid any possible legal
ramifications.
If you don't have an SEO strategy yet, call justweb™ today and let us show you how we can
add value to your website.
30.11.2008
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"We've been using the services of
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for some six years now. We have always been
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"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
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websites are." Nickola Smith Smith Automotives Grp.
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on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
Deep Linking is the process of linking to a page within your website other than
your home page. For example, if I am writing an article, adding to a blog, or
something similar about copywriting, rather than linking to the home page (www.justweb.com.au), I
would link directly to the relevant page within my site - in this case
it might be
http://www.justweb.com.au/newsletter/copywriting.html.
Certainly you should have as many backlinks to your website as you can, but
where possible, you should also use deep links. Search engines find this more
"natural" as well. It is, after all, part of the original web architecture
design. However, some websites, forums, blogs, etc. ban the use of deep linking.
