Copywriting for the web - Web site design business based in Sydney, Australia - we develop simple, economical and functional web sites with easy navigation and effective seo.
Copywriting for the Web
47 visitors are currently online at justweb®
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
results, contact us today about
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
It is essential that your website contain text that not only targets potential
customers, but it uses language that makes you stand out from your opposition.
To do this, it is often wise to employ the services of a professional
There is also a time element involved - I've been working in this
business for many years, and more often than not clients struggle with how to write their
own copy, whether it be because of the actual content itself, the time it takes
to create it, or both.
Some key strengths your copywriter should possess:
It is essential that your copywriter has either experience in your business
area, or they are capable of researching and understanding your services and/or
products to write effective copy for your website.
Search Engine Optimisation
Your copywriter should be able to use readily available tools to establish what
people actually search for, thus incorporating those key words or phrases into
your new copy. There is no point writing about a "high tensile widget" if people
actually search for "very strong widgets".
Will people be interested in the copy?
Web copy must be engaging grab peoples' attention quickly. Copy should be straight to the
point - readers won't want to stare at a screen full of marketing hype before
getting the point you are trying to make.
Consistent writing style The copy used on web pages should follow a consistent tone and style. If you
jump from one style to another, people will feel less "comfortable" and thus be
less inclined to make a purchase or be sold on your services.
It's one thing to grab visitors' attention, but it's another to convert them
into customers. The web copy used plays an extremely important role in this
process - it must convince the prospective customer that they simply cannot do
without your product or service.
An experienced copywriter should be able to provide examples of previous work.
Long standing relationships with clients is also a good indication of a
copywriter's skill, particularly if their clients are well known entities.
Testimonials should also be able to be supplied upon request.
An experienced copywriter should be able to give you a fixed quote (once a brief
is supplied), or at the very least a good indication of cost.
Often there are deadlines to meet, so your copywriter should be able to meet
deadlines effectively. However, the reverse is true - a good copywriter will
usually have a pretty full schedule, so if you say you are going supply
information, or a brief on a specific day, then do it, or you may lose the
opportunity of dealing with your copywriter of choice.
If you require the services of a professional copywriter, please contactjustweb today for further information
- we now have a number of professional copywriters with varied industry experience
available for consultation.
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Read what some of our clients have to say about justweb®
"We've been using the services of
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host