Business Directory - Promote your website

People often ask me the best way to promote their website.

First, you have to have the basics in place - your website has to be "attractive" to Google. I talk about Google because Google searches account for almost 90% of the overall searches performed in Australia (Nielson/NetRatings, July 2007). By attractive, I don't mean looks, although your website of course has to look good to a visitor and be easy to navigate. Your website has to do its utmost to attract great search engine results by the way it is constructed, the link text (both internal and inbound), page titles, file names, and, of course, the content (copy).

So, if you have all that in place, we can now answer the question "how do I promote my website".

The first in this series of help guides will be dealing with Business Directories.

One of the best and most inexpensive ways is by adding your website to as many business directories you are able. Lots of directories offer free listings, but then many charge as well. Usually the "freebies" are very basic listings, but you get what you pay for. You can see a list of directories on our Australian Business Directory page.

I'll be reviewing several directories for you, starting with two relatively new, but somewhat different business directories called "clickfind™" and "i need to". Check out both these reviews and please take advantage of the discounts on offer.

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Stay tuned for more tips on making your website popular in upcoming newsletters.

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