Barack Obama - Social Networking - Selling a President
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Barack Obama - Social Networking - Selling a President

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While aided by his remarkable qualities and the economic shocks of late 2008, Barack Obama's campaign team overcame many hurdles to sell him as President. The full story is yet to be written on his extraordinary use of new media. In part this is because many new means were used that only some people "get".

Obama twittered, facebooked, blackberried and youtubed, supported by money and brains in Silicon Valley. He used other marketing techniques as well. By implementing social media websites, Web 2.0 services and SMS, they garnered support and unprecedented dollars from little people. Barack Obama - Blackberry

The campaign swamped the old media, old money and old ways of Ms Clinton and Mr McCain.

The Obama campaign used many aspect of new media discussed in our three part series. Part 1 is on cloud computing or software as a service (all used in social media ventures), part 2 is on smartphones and part 3 is on what we've termed "messaging handshake". This is the centre of the tornado reworking what there was before.

The series is structured by the notion that ICT products and services are typically marketed with hype, spin and buzz hoping to build buyer and user habits.



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Rob - JustWeb

25.01.2009


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