Anchor Text - Ensure your incoming links are relevant
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Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. Talk to us today about
web site
optimisation,
SEO, and how we can improve
your organic search engine
optimisation with proven
website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
When placing an external link to your website from another website, rather
than placing a link on a page as in this example
www.justweb.com.au/copywriting/copywriter.html, I would use the most
powerful or relevant keyword or key phrase, in this case "copywriter",
and link that word (or phrase). This is what is referred to as "anchor text".
For example: "It is important to use a competent
copywriter
when writing articles for the web".
Search engines find links appearing in the body of a page more "natural", and
arguably more important than navigational links. It's logical really, isn't it?
It would be hard to slip an irrelevant link into the body of a normal web page
and have it make sense to a reader, ergo the link is deemed to be more relevant,
and of more help (from an SEO point of view as well as to the viewer) to the destination website.
In a standard navigational structure, which may (should) appear on every page of
your website, you can link to almost anything, whether it's relevant to the page
you're on or not.
A link to a copywriting article in the body of text about copywriting, is far
more valuable than a link to a copywriting article in the navigation of a page
about a company profile (for example).
See the deep link page for information relevant to this article.
30.11.2008
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"We've been using the services of
justweb™
for some six years now. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Working with justweb™
has been an extremely positive experience.
The result has exceeded expectations on every
level. Our websites look great and work well, and we
received numerous comments on how easy to use our
websites are." Nickola Smith Smith Automotives Grp.
"I found justweb™
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"I have never been disappointed. Since using the
services of justweb™,
their quick response to and accurate
interpretation of my instructions.... " Michael Bach Kacic Pty Ltd
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
When placing an external link to your website from another website, rather
than placing a link on a page as in this example
www.justweb.com.au/copywriting/copywriter.html, I would use the most
powerful or relevant keyword or key phrase, in this case "copywriter",
and link that word (or phrase). This is what is referred to as "anchor text".
Search engines find links appearing in the body of a page more "natural", and
arguably more important than navigational links. It's logical really, isn't it?
It would be hard to slip an irrelevant link into the body of a normal web page
and have it make sense to a reader, ergo the link is deemed to be more relevant,
and of more help (from an SEO point of view as well as to the viewer) to the destination website. 
