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Anchor Text - Ensure your incoming links are relevant

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When placing an external link to your website from another website, rather than placing a link on a page as in this example www.justweb.com.au/copywriting/copywriter.html, I would use the most powerful or relevant keyword or key phrase, in this case "copywriter", and link that word (or phrase). This is what is referred to as "anchor text".

For example: "It is important to use a competent copywriter when writing articles for the web".

anchor text Search engines find links appearing in the body of a page more "natural", and arguably more important than navigational links. It's logical really, isn't it? It would be hard to slip an irrelevant link into the body of a normal web page and have it make sense to a reader, ergo the link is deemed to be more relevant, and of more help (from an SEO point of view as well as to the viewer) to the destination website.

In a standard navigational structure, which may (should) appear on every page of your website, you can link to almost anything, whether it's relevant to the page you're on or not.

A link to a copywriting article in the body of text about copywriting, is far more valuable than a link to a copywriting article in the navigation of a page about a company profile (for example).



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Rob - JustWeb

30.11.2008


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