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SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Directories
You should add your website to as many directories as you can. Check out our free Australian Business Directory page for addresses and information about business directories.Copywriting
A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products - see professional copywriting, and an example of good copywriting for a Mercedes Dealer.Internet Trends
Interested in current Internet trends? We monitor traffic & usage statistics for justweb™, and you may be surprised to find out how trends change over time.- Trends for 2007
- Internet Usage (2007-2008)
Anchor Text - Ensure your incoming links are relevant
When placing an external link to your website from another website, rather
than placing a link on a page as in this example
www.justweb.com.au/copywriting/copywriter.html, I would use the most
powerful or relevant keyword or key phrase, in this case "copywriter",
and link that word (or phrase). This is what is referred to as "anchor text".For example: "It is important to use a competent copywriter when writing articles for the web".
Search engines find links appearing in the body of a page more "natural", and
arguably more important than navigational links. It's logical really, isn't it?
It would be hard to slip an irrelevant link into the body of a normal web page
and have it make sense to a reader, ergo the link is deemed to be more relevant,
and of more help (from an SEO point of view as well as to the viewer) to the destination website. In a standard navigational structure, which may (should) appear on every page of your website, you can link to almost anything, whether it's relevant to the page you're on or not.
A link to a copywriting article in the body of text about copywriting, is far more valuable than a link to a copywriting article in the navigation of a page about a company profile (for example).
See the deep link page for information relevant to this article.
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