Anchor Text - Ensure your incoming links are relevant - Web site design business based in Sydney, Australia - we develop simple, economical and functional web sites with easy navigation and effective seo.
SEO AustraliaSEO

Anchor Text - Ensure your incoming links are relevant

Follow JustWeb on Twitter
Visit JustWeb's Facebook page

Follow Me on Pinterest

37 visitors are currently online at justweb®

WOMO review


Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.


Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.


Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

Bookmark and Share

W3C Validated: XHTML | CSS

News, Blog and Article index page
When placing an external link to your website from another website, rather than placing a link on a page as in this example, I would use the most powerful or relevant keyword or key phrase, in this case "copywriter", and link that word (or phrase). This is what is referred to as "anchor text".

For example: "It is important to use a competent copywriter when writing articles for the web".

anchor text Search engines find links appearing in the body of a page more "natural", and arguably more important than navigational links. It's logical really, isn't it? It would be hard to slip an irrelevant link into the body of a normal web page and have it make sense to a reader, ergo the link is deemed to be more relevant, and of more help (from an SEO point of view as well as to the viewer) to the destination website.

In a standard navigational structure, which may (should) appear on every page of your website, you can link to almost anything, whether it's relevant to the page you're on or not.

A link to a copywriting article in the body of text about copywriting, is far more valuable than a link to a copywriting article in the navigation of a page about a company profile (for example).

See the deep link page for information relevant to this article.

Has this article been helpful or interesting?
Why not share it with others? Simply place your mouse over the buttons below to select from a range of social media websites, and thanks for sharing.

Click here to make an enquiry   Follow JustWeb on Twitter

Rob - JustWeb


back to Newsletter Index

justweb® Newsletter Information
The articles throughout our website are ©2007-2020 justweb® and may not be reproduced without first seeking permission. If you want to be updated on a regular basis, please subscribe to our RSS feed.

Subscribe to the justweb® feed by email:

The content provided in this article is provided as is, and as such does not carry a warranty or guarantee by justweb® that it will provide results discussed. The article content provided is intended for informational purposes in order to introduce readers to new ideas, concepts, and/or reviews of new products and/or services. It is incumbent upon the reader to do further research before acting upon any advice or suggestions in this article. It is a condition of reading our articles that justweb® will not be held liable for any negative consequences that may result from the implementation of any information or purchases made as a result of reading this article.

Website Hosting

For fast & reliable web hosting Australia, we use & recommend the services of Quadra Hosting.

Web Hosting Australia Online Spell Checker Press Release Distribution Pay Per Click Advertising Business Alliance Partners

Read what some of our clients have to say about justweb®

^ Top of Page ^