Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trade mark. For more information, including about the justweb™ trade mark, please read our
trademark article.
SEO
(Search Engine Optimisation)Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. Talk to us today about web site optimisation, SEO, and how we can improve your organic search engine optimisation with proven website seo.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products - see professional copywriting,
and an example of good copywriting for a
Mercedes Dealer, or not-so-good copy for a Used Mercedes dealer.
Directories
You should add your website to as many directories as you can. Check out our
free
Australian Business Directory page for addresses and information about
business directories.
The majority of websites in Australia are not able to be viewed correctly on
mobile devices. Mobile web sites needs to comply with certain strict standards
in order for the site to render properly in a mobile phone browser.
justweb can build a W3C compliant, basic Mobile Website for your business for minimal outlay - depending on functionality required of course. Even a basic mobile device optimised website will help your main website with it's optimisation, not to mention allowing mobile device users access to your most important information.
A mobile enabled website is particularly valuable for businesses such as restaurants, where people can find you whilst on the go, check your menu, location, etc. Contact us today for more information. A basic, 5 page fully validated (W3C compliant) mobile website could cost you as little as $990.00 including a .mobi domain name and hosting for one year.
justweb's mobile website is located at http://jwww.mobi. Check it out on your mobile device, and check the compliance.
Things to consider are:
Accessibility
Most people who use mobile phones to browse the web currently are looking at topical information such as news items, or entertainment related sites such as movie screenings, restaurant guides and/or locations. Maps, such as the Google Mobile Map service are also popular and are a great alternative to having your own GPS.
As such, websites for these users need to be designed in such a way that the information is easy to be viewed by the absolute majority of users.
Loading speed
Large images and embedded movies, music, or other files should be avoided. Access fees in Australia are quite high, so you don't want to be costing a potential customer $$$$ just to view your website.
Simplicity
Sites need to be constructed in a simplistic manner so people know where they are at all times, and can find their way back to where they were easily.
Keep It Shallow
An effective mobile website should be small and straight to the point. Not lots of pages with lots of scrolling required to extract information about you or your business.
Short URLs
Remember that people have to use a phone keypad (mostly) to enter your URL, so keep it short (eg, http://jwww.mobi). Also ensure your domain is able to be accessed from the second level - that is, a user does not require the "www" OR "http://" to visit your website.
Keystrokes
Have you ever tried typing in a long domain name in your mobile phone web browser? Or a series of keystrokes such as "ozzies.mobi" - it takes 20 presses just to input "ozzies" - notice with justweb's mobile enabled website, it requires 4 keystrokes only - "jwww" - each character is the first letter on the relevant mobile phone button. A little forethought for your mobile domain name can save a user (and potential customer) a lot of unnecessary button pressing!
Font Size
Have you looked at your mobile phone's screen lately? It's not a widescreen, high resolution monitor - fonts need to be coded specifically for mobile use so they are not too small that people are required to have a magnifying glass handy. By the same token, fonts should not be too big either - real estate on a mobile phone screen is a valuable commodity.
Please follow this link if you would like to visit justweb's mobile web site.
justweb can build a W3C compliant, basic Mobile Website for your business for minimal outlay - depending on functionality required of course. Even a basic mobile device optimised website will help your main website with it's optimisation, not to mention allowing mobile device users access to your most important information.
A mobile enabled website is particularly valuable for businesses such as restaurants, where people can find you whilst on the go, check your menu, location, etc. Contact us today for more information. A basic, 5 page fully validated (W3C compliant) mobile website could cost you as little as $990.00 including a .mobi domain name and hosting for one year.
justweb's mobile website is located at http://jwww.mobi. Check it out on your mobile device, and check the compliance.
Things to consider are:Accessibility
Most people who use mobile phones to browse the web currently are looking at topical information such as news items, or entertainment related sites such as movie screenings, restaurant guides and/or locations. Maps, such as the Google Mobile Map service are also popular and are a great alternative to having your own GPS.
As such, websites for these users need to be designed in such a way that the information is easy to be viewed by the absolute majority of users.
Loading speed
Large images and embedded movies, music, or other files should be avoided. Access fees in Australia are quite high, so you don't want to be costing a potential customer $$$$ just to view your website.
Simplicity
Sites need to be constructed in a simplistic manner so people know where they are at all times, and can find their way back to where they were easily.
Keep It Shallow
An effective mobile website should be small and straight to the point. Not lots of pages with lots of scrolling required to extract information about you or your business.
Short URLs
Remember that people have to use a phone keypad (mostly) to enter your URL, so keep it short (eg, http://jwww.mobi). Also ensure your domain is able to be accessed from the second level - that is, a user does not require the "www" OR "http://" to visit your website.
Keystrokes
Have you ever tried typing in a long domain name in your mobile phone web browser? Or a series of keystrokes such as "ozzies.mobi" - it takes 20 presses just to input "ozzies" - notice with justweb's mobile enabled website, it requires 4 keystrokes only - "jwww" - each character is the first letter on the relevant mobile phone button. A little forethought for your mobile domain name can save a user (and potential customer) a lot of unnecessary button pressing!
Font Size
Have you looked at your mobile phone's screen lately? It's not a widescreen, high resolution monitor - fonts need to be coded specifically for mobile use so they are not too small that people are required to have a magnifying glass handy. By the same token, fonts should not be too big either - real estate on a mobile phone screen is a valuable commodity.
Please follow this link if you would like to visit justweb's mobile web site.