Chances are, if you conduct a cursory dig through your office drawers, laptop case or purse, you will find an advertising pen
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Chances are, if you conduct a cursory dig through your office drawers, laptop case or purse, you will find an advertising pen. You might have picked it up at a bank, hotel or from a sales rep harking the latest technology. You may not realise you have it, but you probably bring it out on a regular basis to sign credit card receipts, jot notes down, or record a phone number.

In fact, you might be flashing someone else's logo all over town, providing tiny specks of free advertising as long as the ink flows. You can score some of that free advertising for your business by utilising the advantages of advertising pens.

Cost Effective Marketing

Pens are one of the most cost effective marketing items available. For as little as a few cents apiece, you can purchase quality ballpoint pens with your company name, logo and phone number on the side. You could also add an internet address, email or even physical address. Because you can purchase hundreds of pens for a low price, you can afford to give them out to all customers or potential customers. In fact, you usually get a better price per pen when you order in bulk.

Refreshing the Mind of the Customer

When customers take a pen out to write, they see the logo. When pens sit in a holder on a desk, people see them. Subconsciously, they are reading your business name all the time. So if you are an electrician, when a problem comes up in the office, they might think of your company without realising why. If you already do business with the company, they might remember the pen and use it to locate contact information.

Special Pens and High-Dollar Marketing

Some companies want a promotional marketing item that is a bit more luxurious than a slim plastic pen. A notable high-end speaker company, for example, provides high-fidelity audio shop employees with expensive metal pens with an elegant logo on the side. There is no contact information on these pens. Instead, it is something a store sales rep could have in a shirt pocket.

Customers who see the logo might ask about the brand, allowing the rep to begin a conversation on a higher priced set of speakers. In this case, the obvious quality of the pen translates in the shopper's mind to quality stereo equipment.

The uses of an advertising pen are only limited by the creativity and marketing prowess of the company. Pens are time-tested, relevant marketing tools that work with all types of industries. Even the companies that make and sell such pens advertise their services by providing potential clients with free pens!

Promotional Pens

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Rob - JustWeb

08.01.2012


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